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e-Book Political marketing: A comparative perspective download

e-Book Political marketing: A comparative perspective download

by Darren G. Lilleker

ISBN: 0719068703
ISBN13: 978-0719068706
Language: English
Publisher: Manchester University Press (May 26, 2005)
Pages: 256
Category: Social Sciences
Subategory: Other

ePub size: 1441 kb
Fb2 size: 1431 kb
DJVU size: 1171 kb
Rating: 4.2
Votes: 347
Other Formats: docx lit azw txt

Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997

Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997.

Political marketing is a discipline that seeks to explain developments in political strategy and communication as well as propose tools for analyzing the relationship between political organizations and their stakeholders

Political marketing is a discipline that seeks to explain developments in political strategy and communication as well as propose tools for analyzing the relationship between political organizations and their stakeholders.

Political Marketing book. Goodreads helps you keep track of books you want to read. Start by marking Political Marketing: A Comparative Perspective as Want to Read: Want to Read savin. ant to Read.

Political Marketing: a Comparative Perspective However, there is dispute about the cross-national applicability of such a claim (Lilleker and Lees-Marshment, 2005; Ormrod, 2006), and more recent contributions to th. .

Political Marketing: a Comparative Perspective. Article in Parliamentary Affairs 60(1) · November 2006 with 93 Reads. DOI: 1. 093/pa/gsl048. However, there is dispute about the cross-national applicability of such a claim (Lilleker and Lees-Marshment, 2005; Ormrod, 2006), and more recent contributions to the literature have cast doubt on the validity of such a clear prescription (Coleman, 2006, Henneberg, 2006, Henneberg et a. 2009, Henneberg and O'Shaughnessy, 2009). This book should become an established essential text for students and academics of political science and marketing. DG Lilleker, J Lees-Marshment. Perceptions of new media's importance for campaigning by party strategists in comparative perspective. Manchester University Press, 2005. DG Lilleker, J Tenscher, V Štětka. Information, Communication & Society 18 (7), 747-765, 2015.

Political Marketing – A Comparative Perspective. Manchester University Press. Maarek, Philippe (1995). Political Marketing Process Model Page 19 of 19 19 Mortimore, Roger and Tyrrell, C. (2003). Political Marketing and Communication. Children’s acquisition of political opinions, paper presented at the Political Marketing Conference, Middlesex University, London. Newman, Bruce (1994). The Marketing of the President: Political Marketing as Campaign Strategy. London: Sage Publications. Newman, Bruce (1999). Manchester Univ Pr. more information.

European Journal of Communication, 25, 186-187. Political marketing: a comparative perspective.

Political marketing is an essential aspect of modern politics in established democracies, with politicians . Lilleker, Darren G. and Lees-Marshment, Jennifer (2005) Political Marketing: A Comparative Perspective (Manchester: Manchester University Press).

Political marketing is an essential aspect of modern politics in established democracies, with politicians utilizing a range of marketing tools and strategies to help them understand and respond t. Masciulli, Joseph (2009) ‘The Future of Political Leadership: Uncertain and Dangerous Contexts’.

In Darren G. Lilleker and Jennifer Lees-Marshment (Ed., Political Marketing: A Comparative Perspective. (2005). The Impact of Political Marketing on Internal Party Democracy. Manchester: Manchester University Press. Harfoush, Rahaf (2009). Parliamentary Affairs, vol. 58(3): 570-584.

Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing.
ISBN: 081425148X
ISBN13: 978-0814251485
language: English
Subcategory: Social Sciences
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Subcategory: Politics and Government
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ISBN13: 978-0230620247
language: English
Subcategory: Politics and Government
e-Book The Phenomenon of Political Marketing download

The Phenomenon of Political Marketing epub fb2

by Nicholas J. O'Shaughnessy
ISBN: 0312032226
ISBN13: 978-0312032227
language: English
Subcategory: Politics and Government
ISBN: 0230618650
ISBN13: 978-0230618657
language: English
Subcategory: Social Sciences
ISBN: 019829669X
ISBN13: 978-0198296690
language: English
Subcategory: Social Sciences
ISBN: 0719077192
ISBN13: 978-0719077197
language: English
Subcategory: Social Sciences
ISBN: 0915654385
ISBN13: 978-0915654383
language: English
Subcategory: Politics and Government
ISBN: 0774809418
ISBN13: 978-0774809412
language: English
Subcategory: Americas
ISBN: 0708314171
ISBN13: 978-0708314173
language: English
Subcategory: Social Sciences