pbstudio
e-Book Media of Mass Communication, Study Edition (10th Edition) download

e-Book Media of Mass Communication, Study Edition (10th Edition) download

by John Vivian

ISBN: 0205029361
ISBN13: 978-0205029365
Language: English
Publisher: Pearson; 10 edition (February 18, 2011)
Pages: 552
Category: Words Language and Grammar
Subategory: Reference

ePub size: 1177 kb
Fb2 size: 1610 kb
DJVU size: 1728 kb
Rating: 4.9
Votes: 425
Other Formats: doc mobi lit rtf

Some interesting stories but nothing too special.

Paperback: 552 pages. Some interesting stories but nothing too special.

Prime Book Box for Kids. Key Benefit: In this best-selling book, John Vivian continues to provide exciting, up-to-date coverage of media industries and issues, along with a thoughtful recounting of key events in media history to give readers the perspective they need to understand the complexity and impact of the media today.

This is the most exciting time in human history to be studying mass media. Consider these changes: 1. New Media Landscape.

Seven Case Studies found throughout the book look in depth at a relevant media issue and then invite readers to analyze . When introducing this book, my mass communications professor said, "I want to marry John Vivian"

Seven Case Studies found throughout the book look in depth at a relevant media issue and then invite readers to analyze its impact. A full chapter on the newest mass medium- The Internet (Ch. 9)-helps readers to understand what it is, how it works, and what makes it possible. When introducing this book, my mass communications professor said, "I want to marry John Vivian".

division of audiences into small groups due to the wide spectrum of media outlets. These polls will always contain a certain margin of error. This is a situation that becomes increasingly baffling to advertisers as the specialization of publications and broadcast opportunities becomes even more diverse. When a pollster checking an election campaign interviews a sample that includes a quota of men and women that corresponds to the number of male and female registered voters.

Because books are the least "mass" of the mass media, they do not have significant cultural impact.

Get started today for free. Because books are the least "mass" of the mass media, they do not have significant cultural impact. Trade publications are also referred to as business publications or business magazines. In the recording industry, the distribution department is responsible for getting music played on radio stations.

Media of Mass Communication. ISBN13 9780205693054. The Media of Mass Communication.

Updated in a new 10th edition, Media of Mass Communication balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. It helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry.

This Study Edition offers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the end of the textbook that can be used as a study tool for students or as assigned homework.

Comments:
Kaghma
I needed this book for a journalism class at a local community college. The text is clearly written, with plenty of graphics. It's also up-to-date: as I read it, I felt like I was reading about events that happened yesterday, so it was very easy to relate to. Having quick definitions in the margins also made for easy understanding of the terms as used in the text, and was helpful when reviewing the chapter prior to a quiz. A really good reference/text book, better than perhaps any others I have used.

Mautaxe
Some interesting stories but nothing too special. It feels like I am just reading a bunch of wikipedia pages with spelling errors.

Siatanni
It is a little torn up but what else do you expect from such an inexpensive book! Saved me over $100 so I am happy.

Gnng
I'm using this book in an online class on mass communication and I have to admit that I actually enjoy reading this book.

It covers every area of the media and its a very simple and informative read. 'Simple' used in this context means that I don't have to re-read a paragraph two or three times, just to make sense of what the author is trying to convey.

The chapters are pretty short, and the book has lots of nice, bright pictures (that's my inner child speaking). Each chapter begins with stories about a media personality and that's always interesting. I end up saying "I didn't know that," a lot to myself.

What I really like about the book is that its very up to the moment. It even mentions Janet Jackson's wardrobe malfunction.

So, if you have to take a class, especially an online class, it's nice to have a textbook that's so user friendly.

Enditaling
The book is brand new but it has a green cover instead of blue and when you open it you can tell things had been white out covered and the back cover a sharpie was used to cover other things. The parts that have been covered read "for sale in Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka ONLY". I even double checked the description and it wasn't listed anywhere that it was an international edition.

NI_Rak
The binding on this book did not even last for the sixteen weeks of classes before it fell apart, and I lost pages out of it.

Vojar
Was missing some pages

College book, saved money and time.

ISBN: 0077520610
ISBN13: 978-0077520618
language: English
Subcategory: Humanities
ISBN: 0859640442
ISBN13: 978-0859640442
language: English
Subcategory: Social Sciences
ISBN: 0205394043
ISBN13: 978-0205394043
Subcategory: Social Sciences
ISBN: 0534215343
ISBN13: 978-0534215347
language: English
Subcategory: Industries
ISBN: 0072957115
ISBN13: 978-0072957112
language: English
Subcategory: Social Sciences
ISBN: 0205548733
ISBN13: 978-0205548736
language: English
Subcategory: Words Language and Grammar
ISBN: 0618290168
ISBN13: 978-0618290161
language: English
Subcategory: Words Language and Grammar
ISBN: 0534244742
ISBN13: 978-0534244743
language: English
Subcategory: Industries
e-Book Media and Culture: An Introduction to Mass Communication download

Media and Culture: An Introduction to Mass Communication epub fb2

by Richard Campbell,Chris Martin,Bettina G. Fabos
ISBN: 031240462X
ISBN13: 978-0312404628
language: English
Subcategory: Writing Research and Publishing Guides
ISBN: 0803957084
ISBN13: 978-0803957084
language: English
Subcategory: Words Language and Grammar