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e-Book I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World download

e-Book I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World download

by James Geary

ISBN: 0061710296
ISBN13: 978-0061710292
Language: English
Publisher: Harper Perennial; Reprint edition (January 24, 2012)
Pages: 320
Category: Words Language and Grammar
Subategory: Reference

ePub size: 1841 kb
Fb2 size: 1370 kb
DJVU size: 1838 kb
Rating: 4.3
Votes: 849
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The secret lives of metaphors. Geary takes us into both the academic and the real world.

The secret lives of metaphors. of metaphor usage: why we use them, how we use them, and how they help us to make sense of. the complex world as we know and experience it. Food for thought, therefore, with a pinch of. salt, whatever your background. Downloaded by at 05:27 21 September 2012. The more than 200 endnotes and up-to-date bibliography are proof of an impressive amount of.

In this brilliant book about metaphor James Geary is no less astonishing, as he deciphers the .

In this brilliant book about metaphor James Geary is no less astonishing, as he deciphers the subtle implications embedded in advertising slogans, familiar slang and government double-tal. .You'll scarf down every page of I Is an Other and then ask for more.

In this brilliant book about metaphor James Geary is no less astonishing . A little more about "I is another" How we perceive our world, and how we think are hugely influenced by metaphors. A little more about "I is another". A list of the main chapter headings gives a fair idea of its scope (including it here is lazy, but hopefully informative)-. How we perceive our world, and how we think are hugely influenced by metaphors. In his fine new book, James Geary metaphors are not rhetorical frills at the edge of how we think. They are at the very heart of it. (David Brooks, New York Times).

Metaphor lives a secret life all around us. We utter about one metaphor for every ten to twenty-five words7, or about . In describing love this way, Elvis follows Aristotle’s classic definition of metaphor as the process of giving the thing a name14 that belongs to something else

Metaphor lives a secret life all around us. We utter about one metaphor for every ten to twenty-five words7, or about six metaphors a minute8. In describing love this way, Elvis follows Aristotle’s classic definition of metaphor as the process of giving the thing a name14 that belongs to something else. This is the mathematics of metaphor, the simplest equation of which can be written like this: X Y.

better way to describe the relative animation of metaphors would be to classify them like volcanoes

better way to describe the relative animation of metaphors would be to classify them like volcanoes. Elvis would no doubt approve. Active metaphors are those still bubbling with figuration, as in early twentieth-century artist and author Wyndham Lewis’s definition: Laughter is the mind sneezing. Dormant metaphors, which tend to petrify into clichés, are those whose figurative nature slumbers just below the surface, as in the expression: We’re getting in over our heads. Extinct metaphors are those whose metaphorical magma will never rise again, as in the phrase: I see what you mean.

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Geary also explores how a life without metaphor, as experienced by some people . This book will open your eyes to the secret life of metaphor and its role in swinging elections, moving markets, and powerfully influencing daily life.

As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of our stream of consciousness. Witty, persuasive, and original, I Is an Other showcases how a simple way with words, which in the past was considered a tool only for poets, is really a driving force in our society

As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of our stream of consciousness. Witty, persuasive, and original, I Is an Other showcases how a simple way with words, which in the past was considered a tool only for poets, is really a driving force in our society

“Sherlock Holmes could glance at a bowler hat and tell that its owner's wife had ceased to love him. In this brilliant book about metaphor James Geary is no less astonishing, as he deciphers the subtle implications embedded in advertising slogans, familiar slang and government double-talk…. You'll scarf down every page of I Is an Other and then ask for more.” —Michael Dirda, Pulitzer Prize-winning critic and author of Book by Book and Classics for PleasureFor lovers of language and fans of Blink and Freakonomics, New York Times bestselling author James Geary offers this fascinating look at metaphors and their influence in every aspect of our lives, from art to medicine, psychology to the stock market.
Comments:
tamada
As someone with an amateur interest in linguistics, I've always felt that Lakoff and Johnson's Metaphors We Live by [METAPHORS WE LIVE BY -OS] is a book that I should have read. I bought it about two years ago, but despite repeated efforts every 3 months or so, I just cannot make it through more than 30 pages before giving up. I don't question its importance, but it's written in a style that I find impenetrable - an odd mixture of material that veers from blindingly obvious to highly technical, with little apparent regard for the reader

So I was happy to stumble across this book by James Geary, even happier as I was reading it. I no longer feel obliged to punish myself by re-trying Lakoff and Johnson every three months. Geary covers much of the same ground, with a little less emphasis on linguistics and a sharper focus on the role of metaphor in cognition and human behavior. Geary's coverage of relevant brain research is also more up to date, reflecting his book's more recent publication date. But its real advantages are the accessible style and superior organization. Key concepts are introduced and identified as such. The exposition proceeds in a logical, orderly fashion. The examples are interesting, persuasive, insightful, and actually help the reader better understand the concepts being discussed. Geary is organized and engaging; he writes with fluidity, humor, and grace. Occasionally his enthusiasm gets the better of him, but for the most part he is careful not to overstate his case. He never condescends to the reader, and his enthusiasm is infectious. As a result, he achieves an authoritative tone, something that eluded Lakoff, a far less disciplined writer, despite his being the originator of many of the ideas discussed.

But this should review should focus on the virtues of "I is an Other", not the deficiencies of competing books. A list of the main chapter headings gives a fair idea of its scope (I realize that including it here is lazy, but I hope it's informative)-

Foreword : Why I is an Other
Metaphor and Thought : All Shook Up
Metaphor and Etymology : Language is Fossil Poetry
Metaphor and Money : How High Can a Dead Cat Bounce?
Metaphor and the Mind : Imagining an Apple in Someone's Eye
Metaphor and Advertising : Imaginary Gardens with Real Toads
Metaphor and the Brain : Bright Sneezes and Loud Sunlight
Metaphor and the Body : Anger is a Heated Fluid in a Container
Metaphor and Politics : Freedom Fries and Liberty Cabbage
Metaphor and Pleasure : Experience is a Comb that Nature Gives to Bald Men
Metaphor and Children : How Should One Refer to the Sky?
Metaphor and Science : The Earth is Like a Rice Pudding
Metaphor and Parables and Proverbs : Mighty Darn good Lies
Metaphor and Innovation : Make it Strange
Metaphor and Psychology : A Little Splash of Color from my Mother
Backword : The Logic of Metaphor

The gist of Geary's message is that metaphor is ubiquitous and fundamental, not just as an intrinsic component of language, it also plays a basic role in cognition and human behavior. How we perceive our world, how we think, and how we act are all hugely influenced by metaphors. Sometimes this influence is obvious, but it can also happen well below the radar of our consciousness. Humans are highly suggestible, capable of being "primed" to react in certain ways, whether it's through framing by subtle nuances of language, or by the less subtle manipulation of metaphor engaged in by politicians, marketers, or anyone else trying to elicit a particular emotional response. Geary traces the role of metaphor across all of the domains indicated in the chapter headings given above, invoking a wealth of well-chosen examples that are interesting and thought-provoking. Their cumulative force is entirely persuasive.

If you think metaphor is something just for poets, think again. In normal conversation, we utter one metaphor for every 10-25 words, which corresponds to about six metaphors a minute. Still not convinced? Here's one final example. Have you ever wondered about the language used to describe the behavior of the stock market? When things are trending upward, the kind of metaphor used will generally attribute agency to the market - "The NASDAQ climbed 20 points" - as if of its own volition. This description is more likely to elicit optimism in investors, because climbing is an activity resulting from an internal drive that is presumably likely to continue in the future. Being told, however, that Dow "plummeted" suggests that prices are non-living, non-volitional entities, whose movements are controlled by external forces (an example of what is called an 'object metaphor'). Research shows that the use of agent metaphors to describe stock movements causes people to be more optimistic about future market behavior and invest accordingly; the same information presented using object metaphors leads to more pessimistic investment responses.

METAPHORS MATTER! This is an exceptionally well written, fascinating book on an important topic - I give it my highest recommendation.

Wishamac
Sometimes especially helpful information about a book's purposes and structure is provided near its conclusion and that is certainly true of this one as James Geary cites, in the final chapter, what Hart Crane characterizes as "the logic of metaphor" which Geary believes is the logic of human lives. "Metaphor impinges on everything, allowing us - poets and non-poets alike - to experience and think about the world in fluid, unusual ways. Metaphor is the bridge we fling between the utterly strange and the utterly familiar, between dice and drowned men's bones, between I and an other." (Page 226). The book's title refers to Arthur Rimbaud's summary explanation of his working method, "I is an other." Geary views it as "Metaphor's defining maxim, its secret formula, and its principal equation" and wrote this book in which he explains how and why metaphors are explicit comparisons of perceived realities.

Here in Dallas, there is a Farmer's Market near the downtown area at which several merchants offer slices of fresh fruit as sample. In that spirit, I now offer a representative selection of brief excerpts from the narrative that suggest the thrust and flavor of Geary's thinking.

o Metaphor "is at work in all fields of human endeavor, from economic and advertising, to politics and business, to science and psychology...Metaphorical thinking -- our instinct not just for describing but for [begin italics] comprehending [end italics] one thing in terms of another, for equating I with an other -- shapes our view of the world, and is essential to how we communicate, learn, discover, and invent. Metaphor is a way of thought long before it is a way with words." (Page 3)

o "The ability to mind-read enables us to understand that what people do is not always what they think; how people act is not always how they feel; and what people mean is nit always what they say, a process akin to pretend play; another activity in which people with ASD [Asperger's Syndrome] have difficulty engaging." (50)

o "Priming experiments are case studies in the vitality of metaphorical language. A metaphor occurs when someone apprehends previously unapprehended relations between things. The metaphor perpetuates this fresh apprehension until, through time, core associations form. These associations cling fast to words themselves, eventually becoming so routine that they continue to appear long after the original relation has ceased to be consciously apprehended." (115)

o "Parables and proverbs feature so prominently in folk wisdom and religious scripture because there is no way to convey spiritual truths other than to set them side by side with natural truths. The numinous is the nitty gritty. I is an other." (196)

o "Synectics consultants use metaphor to spur business innovation; psychotherapists James Lawley and Penny Tompkins use it to inspire psychological insight. Through a process called symbolic modeling, they help clients create and explore metaphors around crucial emotions or personal dilemmas." (208)

Until reading this book, I was unaware of the fact that, as Geary describes it, metaphor "lives a secret life all around us." For example, we utter about one metaphor for every 10-15 words or about six metaphors a minute. I agree with Geary that gaining an understanding of the nature and extent of metaphor's presence in our lives (invoking a simile) is "like reading a book about that process." How important is it to gain that understanding? According to Aristotle, the mastery of metaphorical thinking is "a sign of genius, since a good metaphor implies an intuitive perception of the similarity in dissimilars." The reader, for example, and another reader....

Dianaghma
This Author takes a humble approach to the subject as though he's writing in the APA format not to steal any original ideas or get charged with plagiarism. The beauty of this info manual, is the very nature of the subject of metaphors is impossible to write, in an original document. Once you understand that it takes many repetitive utterance's before a metaphor sticks in the mind, you understand why a original metaphor must be conceived in a void of any language. Semiotics are visual metaphors (if you will). I thought this author did a wonderful job of demonstrating how we may not recognize how much we depend on metaphors to support the abstract as well as describing the indescribable. What would you name a new color that has never been seen? I bet you'd find a metaphor for assistance.

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