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e-Book Doing business on the Internet: How the electronic highway is transforming American companies download

e-Book Doing business on the Internet: How the electronic highway is transforming American companies download

by Mary J Cronin

ISBN: 0442017707
ISBN13: 978-0442017705
Language: English
Publisher: Van Nostrand Reinhold; English Language edition (1994)
Pages: 308
Category: Internet and Social Media
Subategory: Technologies

ePub size: 1503 kb
Fb2 size: 1786 kb
DJVU size: 1912 kb
Rating: 4.1
Votes: 309
Other Formats: doc lrf mbr mobi

Mary Cronin does a good job in Doing Business on the Internet and More Doing Business in the Internet of. .This book shows that some people already have and provides some excellent tips on how to follow their example.

Mary Cronin does a good job in Doing Business on the Internet and More Doing Business in the Internet of explaining what the "network of networks" offers businesses, mainly through the use of case studies of businesses who have already opened up an electronic storefront. Although this book is written and meant for managers and executives with little net experience, the case studies provide some insights even for long-time users.

Mary Cronin does a good job in Doing Business on the Internet and More Doing Business in the Internet of explaining what the network of networks offers businesses, mainly through the use of case studies of businesses who have already opened up an electronic storefront.

Includes bibliographical references and index.

Book Description Doing More Business on the Internet Mary J. Cronin Business connections are the fastest growing component of the Internet, but many managers don t know where to turn for strategic, comprehensive information on how to make the most of online technology.

A fascinating and illuminating look at what works, what doesn't, and how to make the most effective use of the Internet. Cronin draws from the experiences of more than 100 net-savvy companies to help you develop a cost-effective Internet plan and learn the ropes of interacting with customers online".

6 RUR. Doing More Business on the Internet : How the Electronic Highway Is Transforming American Companies. 1 RUR. The Internet Strategy Handbook. 3498 RUR. 2324 RUR. Banking and Finance on the Internet. 4465 RUR. Doing More Business on the Internet. 3008 RUR. Global Advantage on the Internet.

Digital Production Cycle Digital Product Electronic Commerce Industry Business Strategy Business Model .

Digital Production Cycle Digital Product Electronic Commerce Industry Business Strategy Business Model Content Creation Digital Manufacturing Electronic Commerce Application. Cronin M. Doing more Business on the Internet - How the Electronic Highway Is Transforming American Companies, Van Nostrand Reinhold, New York, NY, 1995Google Scholar. Hoffman D. W. D. Kalsbeek, and T. P. Novak, Internet and Web Use in the . Communications of the ACM, 39, 12, 1996, 36–46CrossRefGoogle Scholar.

Scott B. Guthery, Mary J. Cronin. Doing business on the Internet : how the electronic highway is transforming American companies. companies have already discovered the value of the World Wide Web for marketing, sales, and customer support.

is a respected writer and the University Librarian at Boston College. She teaches information management courses at the college's School of Management. Her credentials are evident in the construction of this book. I suspect it was written as a textbook for her information management course or grew out of materials for that course. I somewhat fault the publisher for not steering this work in a direction that would make it more marketable to the nonacademic business world.

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