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e-Book Sustainable Excellence: The Future of Business in a Fast-Changing World download

e-Book Sustainable Excellence: The Future of Business in a Fast-Changing World download

by Aron Cramer

ISBN: 1609611802
ISBN13: 978-1609611804
Language: English
Publisher: Rodale Books (September 27, 2011)
Pages: 288
Category: Biography and History
Subategory: Work and Money

ePub size: 1903 kb
Fb2 size: 1429 kb
DJVU size: 1749 kb
Rating: 4.3
Votes: 806
Other Formats: lit txt rtf doc

Sustainable Excellence provides an insightful window into the intersection of business and environment. Companies that take to heart the lessons Aron Cramer and Zach Karabell provide will be well positioned as natural resource constraints reshape the business landscape.

Sustainable Excellence provides an insightful window into the intersection of business and environment. Mark Tercek, president and CEO of the Nature Conservancy. Essential reading for any business aiming to understand how they can turn sustainability into opportunity. Alice Korngold, Fast Company.

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in the world, Cramer and Karabell lay out why being sustainable benefits both businesses and the markets they.

It's a manual for running an eco- and people-friendly company that also generates a profit. Using examples from some of the top companies in the world, Cramer and Karabell lay out why being sustainable benefits both businesses and the markets they serve and how examples of this good behavior can inspire other companies to do the same.

Sustainable Excellence book. Goodreads helps you keep track of books you want to read

Sustainable Excellence book. Goodreads helps you keep track of books you want to read. Start by marking Sustainable Excellence: The Future of Business in a Fast-Changing World as Want to Read: Want to Read savin. ant to Read.

In our book, we argue that sustainable excellence will be the defining feature of successful businesses over the coming quarter-century. This presents unprecedented opportunities for the companies that embrace these changes, and turn them to their-and our-advantage.

Socially Responsible Business Aron Cramer explains how bridging the gap between profit and nonprofit businesses would bring about social change and innovation.

Socially Responsible Business. Sustainable Excellence: The Future of Business in a Fast-Changing World. Aron Cramer explains how bridging the gap between profit and nonprofit businesses would bring about social change and innovation. Featuring Aron Cramer Sep. 30, 2011 46 minutes. Your browser does not support the audio element.

In Sustainable Excellence, Aron Cramer and Zachary Karabell tell the stories of the companies who are transforming .

From their work with these Global 1000 companies, Cramer and Karabell know firsthand how business can successfully grapple with big-picture issues like resource scarcity, supply chain complexities, and the diverse expectations of government and the public. In Sustainable Excellence, they tell the story of how Coca-Cola and Greenpeace collaborated on a refrigerator that fights climate change.

In our book, we argue that sustainable excellence will be the defining feature of successful businesses over the . We see five principles of sustainable excellence, which are crucial ingredients of business strategy to navigate our changing world and deliver prosperity that can, in the literal sense, be sustained. The five principles you'll read about in our book are

By Aron Cramer 2 minute Read. Today is the publication date for my new book, co-authored by Zachary Karabell, Sustainable Excellence: The Future of Business in a Fast-Changing World.

By Aron Cramer 2 minute Read. Our book outlines how crucial sustainability has become for business–and for the wider world. The last two years have been a roller coaster for the economy, with people, communities, and companies roiled by fundamental shifts.

book by Zachary Karabell.

HOW THE WORLD'S MOST INFLUENTIAL COMPANIES ARE BUILDING BUSINESS STRATEGIES THAT TACKLE THE BIGGEST GLOBAL CHALLENGES Today's business landscape is changing in fundamental ways: Natural resources are growing ever more scarce and expensive.

How the world's most influential companies are building business strategies that tackle the biggest global challenges.Today's business landscape is changing in fundamental ways: Natural resources are growing ever more scarce and expensive. Technology and changing consumer expectations are making transparency a fact of life. The rise of emerging economies creates vast market opportunities for companies--and better living standards for hundreds of millions. In Sustainable Excellence, Aron Cramer and Zachary Karabell tell the stories of the companies who are transforming themselves by responding to these paradigm shifts and in the process shaping the future.From their work with these Global 1000 companies, Cramer and Karabell know firsthand how business can successfully grapple with big-picture issues like resource scarcity, supply chain complexities, and the diverse expectations of government and the public. In Sustainable Excellence, they tell the story of how Coca-Cola and Greenpeace collaborated on a refrigerator that fights climate change. They show how companies like Best Buy and Nike are transforming the very products they sell to deliver more value to consumers with less waste. They recount how GE and Google created an innovative partnership that is developing "smart grids" that radically reduce energy use. And they show how business leaders like Starbucks' founder and CEO Howard Schultz put sustainable excellence at the center of his company's business strategy.Through these and other fascinating stories, Sustainable Excellence makes the case for a different way of doing business--one that will define both business success and economic vitality in the 21st century.
Comments:
Vudogal
Sustainable Excellence holds the promise of providing a business-focused discussion of raising company sustainability. Cramer and Karabell start the book off strong with the following definition of sustainability: a business that delivers value for investors, customers and employees; improves the living standards of its employees and the communities it touches; makes wise use of natural resources; and treats people fairly.

Based on that definition I was looking forward to reading about how a company accomplishes each of these goals. I am reviewing this book from that perspective a business person who gets the sustainability message and is interested in what excellence looks like and how I might be able bring that to my company.

Unfortunately rather than a book that looks to explain how companies are sustainable and profitable, the book quickly becomes more of an extended press release engaging in name dropping and high level descriptions that offer little value to the reader looking to understand how to achieve sustainable excellence. Cramer and Karabell call this parlor games when companies do it, so without being disrespectful I have to say that they do the same with this book when viewed from a business perspective.

This book may be well received by the sustainability community, but its impact will remain within this community as there is little here to educate and encourage executives and managers to go much beyond the `parlor games' of press announcements, incremental improvement and differed structural change.

This book could have been the seminal call for serious business change playing a role similar to Hammer and Champy's Re-engineering the Corporation. However, Sustainable Excellence does not provide the principles, practices and tools needed by executives to take the next step and incorporate the type of sustainability the authors define at the heart of strategy or management.

It is almost as if the author's believe that their target audience - the sustainability community - cannot handle the details and operational lessons that are normally found in a business oriented book. Those lesions learned, case studies and results are what is needed to mobilize the business audience who will make the changes necessary to achieve the

I cannot recommend this book as a business relevant look at sustainability issues and the techniques required to achieve them. The absence of detail will leave the business leader with the impression that sustainability, while important, is not the significant external force it should be in shaping organizational strategy, action or improvement.

It is possible that the lens applied to this review is not what the author's intended, but sustainability is something that the world needs if it is to evolve corporate, commercial, customer and national behavior. This book does not deliver that support in my opinion.

Strengths

The book recognizes the importance to get beyond sustainability pronouncements to look into changes in an organization's supply chain, commodity inputs, information and capital. There are chapters on each of these subjects which highlights the authors understanding of the importance of these fundamental issues, however their treatment more descriptive than prescriptive.

The book concentrates on specific companies and specific events in the sustainability movement. The authors discuss companies like Wal-Mart, Marks & Spenser, BP, NIKE, IBM, GE and others in terms of specifics and their progress against these specifics. These discussions are more at the press release and public interview level than an examination of specific actions or changes.

The book recognizes a number of trends that provide insight on the evolving sustainability world. These include the observation that companies are able to act faster and with greater effect than national or international government bodies.

Challenges

The book provides a rather high-level treatment throughout its chapters. The authors choose to spend more time documenting executive pronouncements and criticizing their progress rather than trying to understand what these companies were doing. While the discussion is accurate and well supported, it is too high level for the reader to understand

The authors have an outsider perspective as it becomes clear early on that the authors are recounting public statements rather than performing deep analysis of the issues and actions. While its possible that the authors have met with a company's sustainability executive, they definitely did not get onto the production floor to understand what people were doing to create sustainable excellence.

The two previous points create a book that drops more names than it discusses practices and actions. While name-dropping is an effective way to put an issue in the public forum, I had thought that sustainability had already gone through that phase and was ready for a greater focus on practice.

Mr.Savik
What is sustainability? How do businesses define it? How does one integrate sustainable business practices into traditional measures of business performance? How can one identify opportunities in sustainability? These are the questions that will point businesses toward operating on a genuine stewardship model.

Aron Cramer and Zachary Karabell provide an interesting exploration of companies who have embraced a culture of sustainability. The examples are interesting and to a certain extent, it fosters the idea that sustainability and profitability are not mutually exclusive.

While the book has its moments, it has several key weaknesses:

1) The authors focus on businesses that have already "drunk the sustainability Kool-Aid." This is not a criticism of the concept, but rather a desire to have seen more focus on how companies which have hitherto not acted under the sustainable model, can begin the process. Many companies find the notion of sustainability so overwhelming that they are discouraged from even beginning the process.

2) There is a judgmental "all or nothing," "success or failure," "black or white" approach. I have worked with businesses who wish to act as good corporate citizens, but feel as if the "sustainability advocacy" has no room for the realities of business. Recognizing that sustainability is both a goal and a process is something that needs to be promoted in order to reduce the often adversarial pressures existing as businesses seek to evolve.

That being said, the book provides a good introduction to an understanding of the "sustainable" side and what constitutes good social responsibility. If only it provided more guidance to those earnestly seeking the means to sustainable excellence in measures consistent with often diverse corporate objectives.

Lesesshe
This is a must read for anyone who wants to know where business is headed--and how to be at the forefront of innovation. The authors show how sustainability has become an indespensible element of business strategy and success, and in doing so they define an important paradigm for the future: "sustainable excellence."

Xanna
THIS BOOK NOT ONLY OFFERS VALUABLE INSIGHT TO THE WORKINGS OF THE CORPORATE WORLD, IT ALSO OFFERS HOPE FOR THE FUTURE. THE HOPE COMES FROM THE EVER INCREASING STEPS TAKEN BY MANY CORPORATIONS TO BE BETTER LABOR AND ENVIRONMENTAL CITIZENS.

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