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e-Book The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media download

e-Book The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media download

by Francois Gossieaux

ISBN: 0071714022
ISBN13: 978-0071714020
Language: English
Publisher: McGraw-Hill Education; 1 edition (July 12, 2010)
Pages: 320
Category: Management and Leadership
Subategory: Work and Money

ePub size: 1234 kb
Fb2 size: 1538 kb
DJVU size: 1390 kb
Rating: 4.6
Votes: 521
Other Formats: rtf mbr rtf lrf

Hyper-Social Organization" starts with the 5 Steps to Being Hyper-Social - Step 1, Forget nd .

Hyper-Social Organization" starts with the 5 Steps to Being Hyper-Social - Step 1, Forget nd the four drivers of successful communities. The Hyper-Social Organization" will show. how to change your Organization and be on the Leading Edge to Eclipse Your Competition by Leveraging Social Media!!!.

Электронная книга "The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media", Francois Gossieaux, Ed Moran. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media" для чтения в офлайн-режиме.

Francois Gossieaux and Ed Moran The Hyper-Social Organization: Eclipse Your Competition by. .The Hyper-Social Organization not only explains why that happens-it also provides a road map for how to embed it in all your customer-facing processes.

g 400-high/0071714022. jpeg 1 June 21, 071714020 BE HYPER-SOCIAL. GET HYPER-SUCCESSFUL. A thought-provoking read and a comprehensive introduction to today's business challenges as social media and social networking become increasingly vital to success.

Social media is changing the world as we know it. This book shows you how to change your organization and be on the leading edge of the movement.

The Hyper-Social Organization book. Francois Gossieaux and Ed Moran understand just what makes us all so social-as customers, as employees, and as business partners-both online and of. -

The Hyper-Social Organization book. - - David Rogers, executive director, Columbia Business School Center on Global Brand Leadership, author of The Network Is Your Customer.

Mobile version (beta). Epub FB2 mobi txt RTF. Converted file can differ from the original. If possible, download the file in its original format.

About the Book In The Hyper-Social Company, Ed Moran of Deloitte and Francois Goissieaux of BeelineLabs identify how (and which) social media are fundamentally changing core business processes and the way businesses and customers interact

About the Book In The Hyper-Social Company, Ed Moran of Deloitte and Francois Goissieaux of BeelineLabs identify how (and which) social media are fundamentally changing core business processes and the way businesses and customers interact. These changes are being driven by what the authors call the Hyper-Social Shift. Through interviews with more than 500 companies and studies of social media, Moran and Goissieaux have gained radical new insights into the advantages many businesses have derived from new technologies and practices.

The Hyper-Social Organization : Eclipse Your Competition by Leveraging Social Media. by Ed Moran and Francois Gossieaux. - Choice magazine "If you want to really understand what makes some online communities thrive while others shrivel and fade, you have come to the right place.

Other readers will always be interested in your opinion of the books you've read. Whether you've loved the book or not, if you give your honest and detailed thoughts then people will find new books that are right for them. 1. Αναλυτικόν Ορθογραφικόν Λεξικόν της Νεοελληνικής Γλώσσης.

Francois Gossieaux, Ed Moran. -Choice magazine"If you want to really understand what makes some online communities thrive while others shrivel and fade, you have come to the right place. Francois Gossieaux and Ed Moran understand just what makes us all so social†ascustomers, as employees, and as business partners†both online and of.

BE HYPER-SOCIAL. GET HYPER-SUCCESSFUL.

"A thought-provoking read and a comprehensive introduction to today's business challenges as social media and social networking become increasingly vital to success. . . . Highly recommended." --Choice magazine

"If you want to really understand what makes some online communities thrive while others shrivel and fade, you have come to the right place. Francois Gossieaux and Ed Moran understand just what makes us all so social―as customers, as employees, and as business partners―both online and off." -- David Rogers, executive director, Columbia Business School Center on Global Brand Leadership, author of The Network Is Your Customer

"The Hyper-Social Organization is not simply a guide to navigate through the fundamental and far-reaching transformations of today caused by social media, but it also provides insight into how to optimize and profit from it." -- Mark Yolton, senior vice president, SAP

"To the extent that we can be 'human' with what we know―and share it as freely as we possibly can―we'll go a long way toward fostering a deeper level of trust with consumers. The Hyper-Social Organization not only explains why that happens--it also provides a road map for how to embed it in all your customer-facing processes." -- Barry Judge, CMO, Best Buy

"Rather than getting hung up on the 'media' side of social media, Gossieaux and Moran have figured out that the real killer app is the ability to create a 1:1 communication between your customers and your brand." -- Marty St. George, CMO, JetBlue

"With this book's simple yet profound prescriptions for all parts of the organization, Francois Gossieaux and Ed Moran have distilled the chaos, excitement, and fear business is feeling from a world gone social into an elegant framework of understanding. (And I’m buying books for my whole tribe.)" -- Janet Swaysland, SVP of Social Media, Monster.com

About the Book:

Facebook. Twitter. YouTube. LinkedIn. Unless you're living in the Stone Age, it's hard to ignore all the social networking tools that have taken the world by storm. To keep up--and stay competitive--you need to rethink how your organization interacts with this brave new world. You need to stop marketing to consumers and start socializing with communities who know what they like and aren't afraid to share it. You need to understand the power of social media―and use it to your best advantage.

You need The Hyper-Social Organization. Based on the famous "Tribalization of Business Study"--a wide-ranging annual survey conducted by Francois Gossieaux of Beeline Labs and Ed Moran of Deloitte--this is the definitive guide to using social media for organizational success. The book's surprising findings and in-depth interviews will challenge everything you know about corporate-consumer relations―starting with The 5 Steps to Being Hyper-Social: Forget technology―understand the four drivers of successful communities. Forget market segments and consumers―think tribes and humans. Forget company-centricity― think human-centricity. Forget channels―think networks. Forget process and hierarchies― think social messiness.

Social media is changing the world as we know it. This book shows you how to change your organization and be on the leading edge of the movement. Instead of marketing to general target groups, Gossieaux and Moran reveal how you can refocus your efforts to home in on what matters most to people―the communities or "tribes" that are at the core of their "identities"―and unite them through their shared passions, problems, responsibilities, wants, and needs.

You'll discover how to establish a real human presence on the Web and in social media communities and sites to open up a naturally flowing, mutual―and mutually beneficial―exchange of ideas and information. And you'll see what leading companies like Amazon, Netflix, Microsoft, IBM, Marriott, Eli Lilly, and others are doing right―and how you can do it too. Best of all, you'll hear fascinating, in-depth interviews with today's trendsetters about what their businesses are doing to become Hyper-Social. Being social has always played a key role in success. Being a Hyper-Social organization will take you to the next level.

Comments:
Dead Samurai
What I love about this book is the emphasis on the "social" in social media. The Authors call it "human 1.0" and outline the basics of what make us social creatures and how we need to stress the human aspects of our interactions more than focusing on customer relationships and marketing.

Trust of course is fundamental and I find myself applying the lessons of managing for human-centered trust relationships to many situations I have encountered professionally, personally and in other ways (are there other ways?).

The book has got me thinking about how to apply the ideas in multiple professional settings beyond the obvious direct connection with Corporate Community Development and that is what makes it great. For me, a thoughtful, and thought provoking book is a rare and priceless gift. This is one of those.

P.S. I was only going to give four and one half stars because there are some sentences early on that I *still* can't figure out, although I think I got the rest of the context. The more I have read, the more I have had to devour this book, more like it is a crime-thriller than a and educational tome.

Hinewen
>>>...Being Social has always played a Key Role in Success!!!...Being a Hyper-Social Organization will take You to the Next Level!!!..."The Hyper-Social Organization", from Francois Gossieaux & Ed Moran, Authors, Authorities, Thought & Team Leaders, etc. is for those Organizations, etc. that Need to Stop Marketing to Consumers and Start Socializing with Communities who Know what they like and aren's afraid to Share!!!..."The Hyper-Social Organization" is for those who understand the Power of Social Media---and Want To Use It to their Best Advantages!!!...Now / Today...For those who are ready, This Definitive Guide of 4 Parts, 20 Chapters, 359+ pages is where Your Journey begins!!!...Ready, Let's Roll!!!...The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media
>>>..."The Hyper-Social Organization" starts with the 5 Steps to Being Hyper-Social - Step 1 / Forget technology---Understand the four drivers of successful communities...Step 2 / Forget market segments and consumers---think tribes and humans...Step 3 / Forget-company centricity---think human-centricity...Step 4 / Forget channels---think networks...Step 5 / Forget process and hierarchies---think social messiness!!!..."The Hyper-Social Organization" will show how to change your Organization and be on the Leading Edge to Eclipse Your Competition by Leveraging Social Media!!!...
>>>...From the Dedication, Foreword / Hyper-Social Revolutions and Revelations, Robert V. Kozinets, Acknowledgments, & Introduction / Your Customers and Employees are Hyper-Social... Is Your Business?
>>>...Part 1 - Resist The Hyper-Social Shift At Your Peril has 4 Chapters.
>>>...Chapter 01 - How Did We get Here? How Social Media Drives Hyper-Sociality and Why Businesses Must Change.
>>>...Chapter 02 - The Human 1.0 in a Web 2.0 World.
>>>...Chapter 03 - The Impact of Hyper-Sociality on Your Business.
>>>...Chapter 04 - The True Drivers of a Successful Community.
>>>...Part 2 - The Four Pillars of Hyper-Sociality has 4 Chapters.
>>>...Chapter 05 - Forget Market Segments and Consumers---Think Tribes and Humans.
>>>...Chapter 06 - Forget Company-Centricity---Think Human-Centricity.
>>>...Chapter 07 - Forget Information Channels---Think Knowledge Networks.
>>>...Chapter 08 - Forget Hierarchies---Embrace Social Messiness at the SEAMS.
>>>...Part 3 - Practically Speaking : Your Business through the Hyper-Social Lens.
>>>...Chapter 09 - How Hyper-Social is Your Company?
>>>...Chapter 10 - Old Management Thinking Won't Work in the Hyper-Social Organization.
>>>...Chapter 11 - Hyper-Social Organizations Use Different Metrics.
>>>...Chapter 12 - Hyper-Social Businesses Need Different Talent.
>>>...Chapter 13 - The Seven Myths of Hyper-Social Organizations.
>>>...Part 4 - Hyper-Sociality is Not Just about Marketing : Your New Hyper-Social Organization Chart.
>>>...Chapter 14 - Marketing 2.0 and the Rise of the CMO 2.0.
>>>...Chapter 15 - Customer Experience 2.0.
>>>...Chapter 16 - Sales 2.0.
>>>...Chapter 17 - Product Development 2.0 and Innovation 2.0.
>>>...Chapter 18 - Talent 2.0.
>>>...Chapter 19 - Knowledge Management 2.0.
>>>...Chapter 20 - Business 2.0 and Leadership 2.0.
>>>..."The Hyper-Social Organization" closes with an Epilogue : Your Hyper-Social Future, Endnotes, the ever helpful Index & About The Authors!!!...
>>>...>>> Going Forward, We will find with "The Hyper-Social Organization", The Unbundling of the Organization as We Know It Today & We will see a New World Order & Structure!!!...Those who are Ready will be the Builders of the New World Order & have a Leg Up on their not ready, left-behind Competitors!!!...>>> Which One will You be?!!!...>>> To Be Ready or Not Be Ready!!!...>>> Pick One - The Choice is Up To You!!!...Now / Today...Carpe-Diem / Seize The Day!!!...Michael!!!...

Friert
Based on a Tribalization of Business Study ([...]) , the authors have the data to prove out their point. I just wish they had got to the meat a lot sooner. I took lots of notes all the way through but the real value starts at Chapter 14. Some juicy quotes I picked up:

Companies usually have a mix of two communities, defenders of the faith and seekers of the truth. You certainly do not look for innovation from defenders.

Peter Drucker, " Because the purpose of a company is to create a customer, the business enterprise has two - and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business. ( Sound like any place you worked? "

A hypersocial enterprise will require - new salespeople. new sales metrics, better integration of all customer touching areas (and their data), seeing fewer one to one sales but more one to tribe sales, salespeople with new skills,

Bill Joy says that their are always more smart people outside your company than within it. (So the tribes can conttibute a a big part of product dev and innovation) Dev can not ignore the reaching out of marketing to the tribes.

Breakthrough products will not come out of committee. Henry Ford always said if he gave people what they wanted he woudl have produced a faster horse.

HR must change and in a big way with HyperSocial.

Owners of big communities/tribes will monetize through becoming "brokers" e.g. facebook.

A valuable but not an easy read. Could have used an aggressive editor, but leaders need to read this stuff. I am better for reading it.

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