pbstudio
e-Book The $14 Trillion Woman: Your Essential Guide to Engaging the Female Client download

e-Book The $14 Trillion Woman: Your Essential Guide to Engaging the Female Client download

by Barbara A. Kay

ISBN: 1439230641
ISBN13: 978-1439230640
Language: English
Publisher: BookSurge Publishing (October 27, 2009)
Pages: 162
Category: Marketing and Sales
Subategory: Work and Money

ePub size: 1417 kb
Fb2 size: 1634 kb
DJVU size: 1200 kb
Rating: 4.6
Votes: 937
Other Formats: mobi rtf lit azw

You finish each chapter wanting to establish personal goals along with action steps you feel compelled to accomplish. Although this book is focused on women clients, it's an outstanding resource for any professional or business person who is dedicated to better meeting the needs and strengthening relationships with all their clients, male or female.

Details (if other): Cancel. Thanks for telling us about the problem.

See a Problem? We’d love your help. Details (if other): Cancel.

American women are the consumer group in the world. They control over 50% of all the country's wealth and start 70% of all businesses. Yet, few service professionals focus on these influential clients. Reaching this group effectively will grow your business.

Essential Glow: Recipes & Tips for Using Essential Oils by Stephanie Gerber Foods of India: Dal by Mona Verma The Food of India by Brinder Narula, Vijendra Singh My Rice Bowl: Korean Cooking Outside the Lines by Jess.

Essential Glow: Recipes & Tips for Using Essential Oils by Stephanie Gerber Foods of India: Dal by Mona Verma The Food of India by Brinder Narula, Vijendra Singh My Rice Bowl: Korean Cooking Outside the Lines by Jess Thomson, Rachel Yang The Great Indian Diet: Busting the big FAT MYTH by Kundra Shilpa Shetty, Luke Coutinho. Посмотреть все изображения. Essential Glow Recipes & Tips for Using Essential Oils. Authors Barbara Kay and Anthony DiLeonardi bring the best of their fields in this powerful and concise volume. They control over 50% of all the country?€™s wealth and start 70% of all businesses.

As women everywhere will attest, when it comes to understanding female sexuality, most guys know .

As women everywhere will attest, when it comes to understanding female sexuality, most guys know more about what's under the hood of a car than under the hood of a clitoris. And while it seems that men have struggled valiantly since the dawn of time to find ways to reliably elicit the female orgasm, rare is the guy who has the modesty to ask: ''What do I do?'' Ironically, the answer has always been right there on the tip of his tongue. Welcome to the world of SHE COMES FIRST, where the mystery of female satisfaction is solved and the tongue is proven mightier than the.

I would recommend this book to all the women who have ever been messed around by a. .

I would recommend this book to all the women who have ever been messed around by a supposedly nice, meek, bookish type – they are the worst monsters, after all. Antonia Fraser. Although he is known to have fathered at least 14 children, the true total is rumoured to be as high as 40. As Geordie Greig remarks in this fascinating biography, Freud led a ‘blatantly selfish life’. Every week she would write to her sister about the bizarre goings-on among the literati of North London.

BARBARA MARY CRAMPTON PYM (1913–1980) was a British novelist best known for her series of satirical novels on English middle-class society. A graduate of St. Hilda’s College, Oxford, Pym published the first of her nine novels, Some Tame Gazelle, in 1950, followed by five more books. Despite this early success and continuing popularity, Pym went unpublished from 1963 to 1977.

The $14 Trillion Dollar Woman: Your Essential Guide to Engaging the Female Client provides a straightforward and practical method for reaching women clients. American women are the #1 consumer group in the world. They control over 50% of all the country’s wealth and start 70% of all businesses. Yet, few service professionals focus on these influential clients. Reaching this group effectively will grow your business. Authors Barbara Kay and Anthony DiLeonardi bring the best of their fields in this powerful and concise volume. Barbara brings psychology expertise in productivity, achievement, relationships, and coaching. Tony brings experience from a career in the financial world. Together they offer persuasive facts, practical tools and inspirational examples to inspire your vision for reaching female clients. Then they guide you through a simple and effective process for building client connection and loyalty. Finally, they show how to expand your business exponentially through the power of female viral marketing.
Comments:
Zut
Barbara, Thank you for your wealth of knowledge!! A must read for the finance industry!

invasion
Core Motivations?

#1 - What's in it for me?
#2 - Why do I care?

This timely and critically important book on developing successful female relationships should be `must reading' for anyone in the `people' business. The entire writing centers on the Core Motivations and delivers it's promise.

The layout in $14/T is exceptional. Each chapter starts with a brief chapter overview, continues with data, stories, examples and skills to develop and takes you to the bottom line. Along the way you have a She Said/He Said by both authors giving their individual perspective on the specific chapter topic.

And speaking of both authors, Barbara Kay and Tony DiLeonardi have the backgrounds, experiences, skills to give credibility to their topic.

Chapter 1 "Is She Worth It" is a goldmine of why. You need only place yourself in a marketing mode to fully appreciate the value of honing your attitude to coordinate with the female side of life. It is different. We males need to understand. The authors give us motivation to pursue these new attitudes. The ladies will benefit from reading this, as well.

"How Much Do I Want Her?" leads into the heart of the matter . . . and here you are brought face-to-face with the importance to YOU. Core motivators help you understand if you truly want to pursue this huge marketplace. It's not for everyone, and if not you, at least you will know what you are passing by. Chapter 2 is the rubber hitting the road.

The balance of The $14 Trillion Woman carefully takes you to a level of understanding through skillfully developed individual applications and personal calls to action. You finish each chapter wanting to establish personal goals along with action steps you feel compelled to accomplish.

CAPSULE ANALYSIS: An absolutely masterfully written `how-to, why-to, you-do' delightful training manual, a course in female human relations. Don't pass this one up . . . it could be worth a trillion to you as well.

Charles G. Read

P.S. - I happen to live in a complex in Florida that has an extremely high female content. Widowed, divorced, married, single. Everything that Barb and Tony write in $14/T is rock solid. I know. I'm having to learn. Their book is my helpmate!

Makaitist
When a thoughtful, male, Wall Street executive teams up with a female, psychology expert, it has the potential to result in an insightful exploration of the differences between the sexes and how they view finance and financial sales professionals. This book meets that potential. It's a well-organized, easy-to-read book that will be especially valuable to male financial services sales professionals, so many of whom commit self sabotage when it comes to dealing with female prospects and clients. The book is so jam-packed with practical suggestions that in time it will likely become required reading for every financial advisor.

Velellan
Although this book is focused on women clients, it's an outstanding resource for any professional or business person who is dedicated to better meeting the needs and strengthening relationships with all their clients, male or female. Simply stated, whether they are directly involved or not, women have an enormous influence on any buying or investment decisions that may effect them. By providing invaluable insights into understanding how to more effectively engage and serve female clients, Barbara Kay & Tony DiLeonardi have done their readers, and women and men everywhere, an enormous service. (Remember the old adage: When mom's happy, everyone's happy.)

Without a doubt, this easy to read, information packed book should be added to your library. Applying its step by step lessons will create more rewarding, satisfying, trusting, and successful relationships with each of your female clients (and indirectly with the men in their lives), not to mention more business.

RUsich155
This book is written for both the male and female financial advisor who believe the female investor market is a "needed" market to target and not just a "nice" market to target. Those who still believe the female investor market is a niche are wrong.

Whether you are new to working with the female investor or have been working with this market for years, this book will teach you new skills and enhance what you already know.

Barb and Tony have written a book that is easy to digest, and takes a fun female/male perspective approach.

Agantrius
I found this book interesting and beneficial. It was easy to read and well organized. The facts mentioned throughout the book really helped emphasize that the female client offers a tremendous opportunity for the financial services industry. In addition, the steps outlined for establishing successful relationships with the female client made perfect sense. I enjoyed the real life stories that helped put the topics in perspective.

I thoroughly enjoyed reading this fact-filled, thoughtfully written book!

the monster
I picked this book up from a colleague who received it for free at a Guggenheim presentation. What a waste of paper.
I am a woman, I am successful, I manage money. But the numbnut who wrote this has her/his head in the sand.
This is just a rehash of free marketing studies you can find on the internet done by insurance and broker/dealer companies showing all the reasons
why you should not ignore women as prospective clients. Except it doesn't include the first shred of information about
how exactly to go about marketing to women. It tells you about the magic 51%, the 70% of women who make financial decisions
in their household, etc etc. Chapters devoted to such helpful advice as " be empathetic ". Be a " good listener ", will not set
your marketing campaigns afire. Doesn't just fall short, it falls off a cliff. You would learn more walking up to 2 strangers and
asking their opinions.

ISBN: 0470920009
ISBN13: 978-0470920008
language: English
Subcategory: Finance
ISBN: 0471363294
ISBN13: 978-0471363293
language: English
Subcategory: Processes and Infrastructure
ISBN: 1604136863
ISBN13: 978-1604136869
language: English
Subcategory: Biographies
e-Book Career Counseling: Holism, Diversity, and Strengths download

Career Counseling: Holism, Diversity, and Strengths epub fb2

by Mary J. Heppner,Joseph A. Johnston,Norman C. Gysbers
ISBN: 1556203330
ISBN13: 978-1556203336
language: English
Subcategory: Job Hunting and Careers
ISBN: 1592800602
ISBN13: 978-1592800605
language: English
Subcategory: Personal Finance
ISBN: 0415997046
ISBN13: 978-0415997041
language: English
Subcategory: Psychology
ISBN: 093112803X
ISBN13: 978-0931128035
language: English
ISBN: 1412933935
ISBN13: 978-1412933933
language: English
Subcategory: Social Sciences
ISBN: 0140106634
ISBN13: 978-0140106633
language: English
ISBN: 0903031671
ISBN13: 978-0903031677
language: English
Subcategory: Home Improvement and Design