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e-Book Principles of Marketing download

e-Book Principles of Marketing download

by Stephen Pettitt,Frances Brassington

ISBN: 0273644440
ISBN13: 978-0273644446
Language: English
Publisher: Ft Pr; 2 edition (June 1, 1999)
Pages: 1079
Category: Marketing and Sales
Subategory: Work and Money

ePub size: 1776 kb
Fb2 size: 1569 kb
DJVU size: 1217 kb
Rating: 4.5
Votes: 149
Other Formats: doc rtf lit mbr

Автор: Brassington, Frances Pettitt, Stephen Название: Principles of marketing Издательство .

Поставляется из: США Описание: Useful for first-time marketing students, this book leads them through their course from basic principles such as & product should I market?& to more specialised topics such as & Marketing&.

Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time .

Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time marketing students - leading them painlessly through their course from basic principles such as 'what product should I market?' to more specialised topics such as 'Relationship Marketing'.

Dr Frances Brassington is a Senior Lecturer in Marketing at Buckinghamshire Chilterns University College. It is certainly a must for every marketing student. Dr Stephen Pettitt is Deputy Vice-chancellor of the University of Luton.

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Stephen Pettitt is Pro Vice Chancellor (Corporate Affairs) and Dean of Luton Business School at the University of Luton.

item 2 Principles of Marketing-Dr Frances Brassington, Dr Stephen Pet. really useful book, not just for marketing but for other business related studies. not a childish one like some of the are. Best-selling in Non-Fiction. 9780273695592 -Principles of Marketing-Dr Frances Brassington, Dr Stephen Pet. item 3 Principles of Marketing, Brassington, Dr Frances, Very Good, Paperback -Principles of Marketing, Brassington, Dr Frances, Very Good, Paperback.

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Frances Brassington, Dr. Stephen Pettitt

Frances Brassington, Dr. Stephen Pettitt. Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time marketing students leading them painlessly through their course from basic principles such as 'what product should I market?' to more specialised topics such as 'Relationship Marketing'.

Author Brassington, Frances, Pettitt, Stephen. ISBN13 9780273710004. More Books . ABOUT CHEGG.

Principles of Marketing is widely recognised as a comprehensive, user-friendly introduction to the study of marketing. All the key topics in marketing are covered providing a detailed, student-friendly and accessible introduction to the subject. This second edition has been strengthened to reflect valuable feedback from throughout the academic community. In addition the comprehensive and unprecedented supplements package has been updated, including The FT Marketing Casebook, dedicated website, Multiple Choice Question Bank, OHP masters or full colour Powerpoint, Instructor's Manual and Video Cases.
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