e-Book All Eyes East: Lessons from the Front Lines of Marketing to China's Youth download

All Eyes East: How Chinese Youth will Revolutionize Global Marketing . Mary Bergstrom's book has by far provided one of the most fully grounded and highly inspirational analyses for China's 'Bird's.

Bergstrom provides insights into Chinese youth, revealing what makes them. In All Eyes East, Bergstrom reveals new ways to segment this 500 million deep army of young consumers, along the way showing us how brands are successful (or not). Mary Bergstrom's book has by far provided one of the most fully grounded and highly inspirational analyses for China's 'Bird's Nest Generation.

China's youth population is composed of 500 million under the age of 30 and is poised to play a vital role in the global . A lot has happened since the world unearthed China's 'Little Emperors.

China's youth population is composed of 500 million under the age of 30 and is poised to play a vital role in the global economy. We need to get closer to this unique group of confident, creative youth; they may well be steering our world into the future. This is the China must-read book of 2012. Ian Stewart, Asia Pacific Marketing Director for Converse. Chinese youth are the audience of today AND tomorrow.

In All Eyes East, Bergstrom reveals new ways to segment this 500 million deep army of young consumers, along the . Any brand that wishes to market to them should not miss this book.

In All Eyes East, Bergstrom reveals new ways to segment this 500 million deep army of young consumers, along the way showing us how brands are successful (or not). Arlene Ang, CEO, Digital, Omnicom Media Group China.

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Goodreads helps you keep track of books you want to read. Start by marking All Eyes East: Lessons from the Front Lines of Marketing to China's Youth as Want to Read: Want to Read savin. ant to Read.

China's youth population is composed of 500 million under the age of 30 and is poised to play a vital role in the . Until now, no one has focused on this powerful group and the strategies that succeed with them. Born under the one-child policy into a newly opened economy, Chinese youth are consumer pioneers almost by birthright. She guides readers through the stories behind the headlines to reveal the unique way that Chinese youth look at themselves and the world.

the new book All Eyes East: Lessons from the Front Line of Marketing to China’s Youth

Wearing her business professional’s hat, she runs a firm, The Bergstrom Group, that provides expert information on the subject to various international businesses, and wearing her writer’s one, she’s the author of the new book All Eyes East: Lessons from the Front Line of Marketing to China’s Youth.

Bergstrom provides insights into Ch. Specifications. Palgrave MacMillan Us. Book Format. ENG. Number of Pages.

All Eyes East On Marketing To China’s Youth . I Liked It. By Dan Harris on April 21, 2012. Posted in China Business, Recommended Reading. I spend pretty much all day reading for work and so when I read during my off-hours, I tend to prefer fun and light. And this is especially true of work related books. And let’s get real here and put away the pretension. I do not know Ms. Bergstrom personally, but from this book, I have little doubt that she truly knows her China marketing. The book is subtitled, Lessons from the front lines of marketing to China’s youth, and that is indeed its focus and its result. This book does a great job explaining China’s youth.

Acknowledgements Introduction 1. The New (R)evolutionaries: 70s, 80s, and 90s Generations 2. Progress: Mapping New Roads to Success 3. Tipping Gender: From Boys Rule to Girl Power 4. About Face: Seeing New Beauty Codes 5. Speaking Up: The Seeds of Activism 6. Creative Sub-cultures: Building Outside The Mainstream 7. Re-branding Chineseness: New China, New Identity.

Description of the Book All Eyes East: Lessons from the .

Description of the Book All Eyes East: Lessons from the Front Lines of Marketing to China's Youth. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world. We advice you to read online All Eyes East: Lessons from the Front Lines of Marketing to China's Youth on your PC. Welcome Fortune City Customers. Fortune City is now Dotster.