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e-Book Essential Guide to Marketing Planning (2nd Edition) download

e-Book Essential Guide to Marketing Planning (2nd Edition) download

by Marian Burk Wood

ISBN: 0273725769
ISBN13: 978-0273725763
Language: English
Publisher: Pearson Education Canada; 2 edition (June 8, 2010)
Pages: 328
Category: Marketing and Sales
Subategory: Work and Money

ePub size: 1469 kb
Fb2 size: 1490 kb
DJVU size: 1631 kb
Rating: 4.6
Votes: 150
Other Formats: mobi txt docx lrf

Marian Burk Wood, . has held vice-presidential level positions in corporate and non-profit marketing with Citibank, JP Morgan Chase and the National Retail Federation.

Marian Burk Wood, . Her popular US book, The Marketing Plan Handbook, has introduced marketing planning to thousands of students worldwide. Paperback: 299 pages.

She has extensive marketing experience, having developed and implemented dozens of marketing plans over the years. After giving an easy to understand Introduction to Marketing Planning the book takes the reader step-by-step through the process of writing a marketing plan. The Appendix contains a detailed, 2o-plus-pages sample marketing plan.

Summary Marketing - h 1-14. Summary Marketing: lectures. 2Pages: 52year: 12/13.

Essential Guide to Marketing Planning. Summary Marketing - h 1-14. 19Pages: 29year: 14/15. 19.

More than 45 noted practitioners have contributed their expertise, giving dietetics professionals information, strategies, and tools to achieve professional success.

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Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.
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Funny duck
Essential Guide to Marketing Planning
I highly recommended this concise (less than 300 pages), practical and up-to-date guide on how to research, prepare and present a marketing plan.

After giving an easy to understand Introduction to Marketing Planning the book takes the reader step-by-step through the process of writing a marketing plan. The Appendix contains a detailed, 2o-plus-pages sample marketing plan.

The sections are:
Analysing the Current Situation
Analysing Customers and Markets
Planning Segmentation, Targeting and Positioning
Planning Direction, Objectives and Strategy
Planning For Products and Brands
Planning For Pricing
Planning For Channels and Logistics
Planning For Integrated Marketing Communications
Supporting the Marketing Mix
Planning to Measure Performance
Controlling Marketing and Implementation

From the above headings you can see that it also serves as a concise guide to some of the key techniques of contemporary marketing, e.g. Integrated Marketing Communications (IMC). All terms and techniques are explained in an easy to understand way -- which assumes no prior knowledge of marketing -- with plenty of very helpful checklists, diagrams, a glossary, real life examples and up-to-date, international mini case studies.

Whether you want to write a marketing plan, need a concise, practical guide to marketing that is easy to read or a 'stripped-down to the essentials' textbook for a short, practical marketing course for beginners, you now need look no further: buy it!

Dream
This book really helped me to go through my first year marketing assignment making a marketing plan for a small business. Ihanks to this book and to Kotler's Principles of Marketing book only I could get good grades.
I totally reckon this book for any first university undergrad who's studying Marketing.

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