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e-Book Trendspotting: Think Forward, Get Ahead, Cash in on the Future download

e-Book Trendspotting: Think Forward, Get Ahead, Cash in on the Future download

by Richard Laermer

ISBN: 0399527494
ISBN13: 978-0399527494
Language: English
Publisher: Perigee Trade; 1st edition (March 5, 2002)
Category: Marketing and Sales
Subategory: Work and Money

ePub size: 1407 kb
Fb2 size: 1305 kb
DJVU size: 1969 kb
Rating: 4.8
Votes: 268
Other Formats: doc docx mbr lit

I have read a number of trendspotting books over the years, and this one does not deserve a place in this genre. There are three major shortfallings: 1. Laermer makes the crucial error of letting his liberal/progressive political bias affect his interpretation of culture

I have read a number of trendspotting books over the years, and this one does not deserve a place in this genre. Laermer makes the crucial error of letting his liberal/progressive political bias affect his interpretation of culture. This is most obvious where he discusses "The Family" and "Spirituality" where he is clearly an outsider.

Laermer, Richard, 1960-. Books for People with Print Disabilities.

Richard Laermer (born September 16, 1961 in Queens, New York) is the author of eight books and CEO of RLM Public Relations, . Trendspotting: Think Forward, Get Ahead, Cash in on the Future (2002; Perigee Trade).

Richard Laermer (born September 16, 1961 in Queens, New York) is the author of eight books and CEO of RLM Public Relations, a PR firm he founded in 1991. He lived in New York, Connecticut, and La Quinta, California. Get on with It: The Gay and Lesbian Guide to Getting Online (1997; Broadway Books).

This is the book that will show anyone how to discern true signs of change. Here are the hottest tips on what to expect from the economy and technology, arts and entertainment, politics and society at large. This is the book that will show anyone how to discern true signs of change. Written by a public relations expert, this new insider's guide goes beyond other books on forecasting by revealing the hows and whys of "trendSpotting," offering hundr This is the book that will show anyone how to discern true signs of change.

Read unlimited books and audiobooks on the web, iPad, iPhone and Android. Written by a public relations expert, this new insider's guide goes beyond other books on forecasting by revealing the hows and whys of "trendSpotting," offering hundreds of compelling predictions, and revealing how these ideas will impact your life. With TrendSpotting, the future's in your hands.

Richard Laermer's Trendspotting is exactly what the author claims it to be - Cliff Notes for future business trends "without the guilt. In an easy to read, light style (I read it in a few hours on the plane) Laermer conveys what makes the time we live in so filled with possibility

Richard Laermer's Trendspotting is exactly what the author claims it to be - Cliff Notes for future business trends "without the guilt. Here are the hottest tips on what to expect.

Trendspotting: Think Forward, Get Ahead, Cash in on the Future (2002; Perigee Trade). 2011: Trendspotting for the Next Decade. Gay and Lesbian Guide to New York City (1994; Plume). Bargain Hunting in Greater New York (1990; Prima Lifestyles).

Richard Laermer (born September 16, 1961 in Queens, New York) is the author of eight books and CEO of RLM .

trendspotting: Think Forward, Get Ahead, and Cash in on the Future is Laermer's vision of things to come . But despite Laermer's undeniable charm and childlike sweetness, the future his experienced Manhattanite eyes see is eerily dark in its cynicism

trendspotting: Think Forward, Get Ahead, and Cash in on the Future is Laermer's vision of things to come and the visions of more than 100 people who include experts in the forecasting field, such as Jeffrey Zucker, Christopher Buckley, Robert Thurman, Edwin Schlossberg, and Kurt Andersen. But despite Laermer's undeniable charm and childlike sweetness, the future his experienced Manhattanite eyes see is eerily dark in its cynicism. Many of the trends noted are of technological advances that will often be implemented only for profit, and which will in many cases increase social isolation.

Interviews with Edwin Schlossberg, Christopher Buckley, Gloria Feldt, and other industry leaders highlight this practical handbook on the art of predicting and profiting from future trends, which also includes hundreds of predictions with an a revealing look at their implications for the future. Original.
Comments:
Bynelad
I expect this book to tell me "how" to spot the trend. Instead, it keeps on telling me "what" (10 chapters out of 11) experts predicted on or before 2002. Today is 29th Jan 2005 and well it's natural for me to comment that it is quite outdated and irrelevant.

In short, not recommended.

p.s. To justify my rating of the book, below please find the ten ways (taglines) to be a better trendspotter from the last and only relevant chapter for your reference.

1. Faddy Trends

2. Note + Phone + Mail

3. Books for the lover

4. This web I am tangled in (websites)

5. News or lose (newsletter)

6. Grassroots trendspotting from our packed files (talk to experts who would be moved by your enthusiasm)

7. Trade Ya! (trade and non-mainstream magazines)

8. Pay attention to little guys (Alan Greenspan would track something as seemingly insignificant as the production and sale of packing paper)

9. Information, please. (newspapers)

10. Anything rhyme with Google?

Hulore
This is a truly useful book. For starters, Laermer doesn't idly speculate in the way of so many futurists. Instead, Laermer's brand of futurism is based on interviewing acknowleged experts, and reporting to readers about what they see on the horizon in their particular field. In Trendspotting, when you get a prognostication about the future of technology, it's courtesy of people such as Jared Headley a tech guru with Cisco. The section on spiritual trends draws on the research of people such as Robert Thurmond, a distinguished professor of religion at Columbia.
It gives Laermer's book so much more credibility than if he'd just pulled all this stuff out of his head. And some of the predictions are fascinating: smells and tastes transferred over the internet, so that you can sample brownies before ordering a batch. Or entire homes powered by small, disherwasher-size hydrogen generators. The book becomes all the more credible when you notice that some of the predictions are already coming true. He quotes an expert as saying that movie studios will hype their products all the more if the economy stays soft. "Hype is more intense in a slowdown," the expert is quoted as saying. "People are more and more intense and, um, vicious." That put me in mind of the fierce whispering campaign rival studios are mounting against the movie A Beautiful Mind to try to keep it from winning Oscars.
I would highly recommend this book. It is fun to read, superbly researched, and you can actually believe that some of the predictions will come true.

Yozshujind
Richard Laermer presents a entertaining and informative look at the future in "Trendspotting." Laermer takes a holistic approach to envisioning the future, focusing on entertainment and spirituality as well as technology. This is important, as trends converge and combine in unexpected ways -- which is the central challenge of futurism. "Trendspotting" also strikes a balance between optimism and a wariness of unanticipated consequences, which sets it apart from the Internet-will-change-everything enthusiasm of future guides of just a couple of years ago.
One thing "Trendspotting" is not is in-depth... which is not necessarily a bad thing. The generalist approach makes it a great introductory text for beginning futurists.
The book, however, has two funamental weaknesses. One is Laermer's very clear liberal bias. In of itself, that isn't a problem, but a more politically balanced viewpoint would allow the book to be even more enlightening. The second, more serious problem is not so much the fault of the book or author, but of time. My edition is dated 2002, and it makes absolutely no reference to the most profound events of our time: 9/11 and the subsequent war on terror. Books like this ought to be updated every year or so, as even the most subtle of current events can change the outlook of the future.

Simple fellow
This book is chock full of glib prognostications like robots will be introduced to us within the next decade, the government will not control the Internet, and the awkwardly worded "the end of privacy leads to us becoming a paranoid people." Really? Yet Laermer doesn't mention anything about terrorism. He also doesn't mention that he didn't foresee the dot com bust. His PR business was made up mostly of Internet companies. When they went belly up, Laermer's busines dried up. Talk about not Trendspotting. And it raises an important question: Why should you believe a word of what this guy says?
In his book Laermer implores us "to think like the Jetsons." I guess that makes sense: it was fiction, too.

Nafyn
I have read a number of trendspotting books over the years, and this one does not deserve a place in this genre.

There are three major shortfallings:

1. Laermer makes the crucial error of letting his liberal/progressive political bias affect his interpretation of culture. I agree with his politics to a great extent, but introducing it into his research affects his perceptions and make his findings shallow. This is most obvious where he discusses "The Family" and "Spirituality" where he is clearly an outsider.

2. Unlike genuine trendspotting books by Rushkoff, Naisbitt, Toffler and Popcorn, this book does not offer any new thesis in decoding culture. Why is there only one chapter on the "how" of trendspotting?

The book should really be titled "My Trendspotting".

3. The back cover claims "original insights" from various industry insiders. Don't be misled, these guys don't get much input in the book, and they are also hampered by their own interests or bias.

I suggest you use the Amazon browse feature and read a few pages before you make your purchasing decision, and compare it with serious trend spotting books by the authors mentioned above.

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