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e-Book An Overview to the Public Relations Function (Public Relations Collection) download

e-Book An Overview to the Public Relations Function (Public Relations Collection) download

by Thomas R. Martin,Brad Rawlins,Shannon A. Bowen

ISBN: 1606490990
ISBN13: 978-1606490990
Language: English
Publisher: Business Expert Press (May 1, 2010)
Pages: 250
Category: Marketing and Sales
Subategory: Work and Money

ePub size: 1261 kb
Fb2 size: 1288 kb
DJVU size: 1542 kb
Rating: 4.5
Votes: 949
Other Formats: doc mbr lit txt

Bowen specializes in public relations ethics, strategic communication management, internal relations, and public relations pedagogy.

Bowen specializes in public relations ethics, strategic communication management, internal relations, and public relations pedagogy. 2000) is from the University of Maryland, working with James and Larissa Grunig, of the excellence theory, as well as business management scholars. Bowen is considered an expert on issues management, Kantian ethics, and executive decision making.

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively.

Shannon A. Bowen is the author of An Overview to the Public . Discover new books on Goodreads. See if your friends have read any of Shannon A. Bowen's books. Shannon A. Bowen, Brad Rawlins.

Discover new books on Goodreads. Bowen’s Followers. None yet. Bowen. Bowen, Brad Rawlins, Thomas R. Martin (You?) . Martin (You?) Mar 4, 2019. 8. This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. Bowen is Associate Professor in the Public Relations Department of the S. I. Newhouse School of Public Communications, Syracuse University. Bowen specializes in public relations ethics, strategic communication management, and public relations pedagogy. 2000) is from the University of Maryland, working with James and Larissa Grunig.

An Overview to the Public Relations Function. ISBN13: 9781606490990. More Books . ABOUT CHEGG.

by Shannon A. Bowen, Thomas R. Martin, Brad Rawlins. Coauthors & Alternates. ISBN 9781606490990 (978-1-60649-099-0) Softcover, Business Expert Press, 2010.

Shannon A Bowen; Brad Rawlins; Thomas Martin.

Shannon Bowen, Brad Rawlins, Thomas Martin. Published: 19 April 2010. by Business Expert Press. in An Overview of the Public Relations Function. An Overview of the Public Relations Function ; doi:10.

This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, How can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful? Throughout this book, you will learn valuable details on the managerial pursuits in public relations, such as strategic relationship maintenance, segmentation of publics, and conducting research. The authors offer insight into the managerial activities of issues management, lobbying and advocacy, creating stakeholder relationships, reputation management, ethical counsel, and corporate communication. They examine the most current thought in public relations to help the busy manager master the most important concepts in the field quickly, accessibly, and with an eye toward helping an organization or client achieve the most effective results through cutting-edge, modern, research-based strategic public relations management. Whether you are reading this book to learn a new field, simply to update your knowledge, or as part of an educational program or course, you will value every moment that you spend with it. Therefore, the authors have eliminated much of the academic jargon found in other books, and used a straightforward writing style. They have tried to make the chapters short enough to be manageable, but packed with information, without an overreliance on complicated examples or charts and diagrams.
Comments:
Gold as Heart
It's an easy, informative read and is repetitive enough to the point where it is only as helpful as it needs to be. The book may be short, but I found it to be more helpful than longer, more detailed texts.

Yozshubei
Okay

Uttegirazu
I was hoping for more ideas on how to identify demographics and different types of media to use to reach the varying types of people.
Discussion on strategy (RACE) and STOW were good.

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