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e-Book Mastering Marketing download

e-Book Mastering Marketing download

by Ian Ruskin-Brown

ISBN: 1854183230
ISBN13: 978-1854183231
Language: English
Publisher: Thorogood; 2nd edition (September 30, 2006)
Pages: 350
Category: Marketing and Sales
Subategory: Work and Money

ePub size: 1456 kb
Fb2 size: 1394 kb
DJVU size: 1541 kb
Rating: 4.2
Votes: 277
Other Formats: mbr lit lrf docx

Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market a business profitably.

Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market a business profitably. Offering more than just short-term selling tricks, it provides techniques for building and maintaining a long-term profitable market position. It is ideal for those working in marketing for the first time, managers in other functions†i. finance, HR, production†who need to understand this crucial role in the organization, in-company training courses, and business degree and MBA courses.

FREE shipping on qualifying offers. Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market a business profitably. Offering more than just short-term selling tricks.

The author Ian Ruskin-Brown has more than 35 years' marketing experience.

The author Ian Ruskin-Brown has more than 35 years' marketing experience

The author Ian Ruskin-Brown has more than 35 years' marketing experience.

Ian Ruskin-Brown is a highly experienced marketing consultant. For fourteen years he was a course director for the Chartered Institute of Marketing. He designed, wrote and piloted the in-company training courses on marketing and selling their consultancy services for The IBM Marketing University, ICL Training and Kodak Health Imaging.

Home Browse Books Book details, Mastering Marketing: A Comprehensive. Publication year: 1999. Contributors: Ian Ruskin-Brown. Mastering Marketing: A Comprehensive Introduction to the Skills of Developing and Defending Your Company's Revenue.

Поиск книг BookFi BookSee - Download books for free. Категория: business job.

Ian Ruskin-Brown (author). The author builds on his previous book Mastering marketing to examine the key differences between the marketing of products based on goods versus those which are based on services- or which use services to gain a competitive advantage. The book uses current real life examples to illustrate the ideas discussed - in practice. Icons are used throughout - Key concepts, Key questions, Key learning points, Action check lists. Each chapter ends with an exercise to help readers apply the content to their own business. The book ends with a sample workbook for use in training staff in Customer Service.

Thorogood · Wolters Kluwer. Marketing Your Service Business.

Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market a business profitably. Offering more than just short-term selling tricks, it provides techniques for building and maintaining a long-term profitable market position. It is ideal for those working in marketing for the first time, managers in other functions―i.e. finance, HR, production―who need to understand this crucial role in the organization, in-company training courses, and business degree and MBA courses.
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