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e-Book In The Court of Public Opinion: Winning Your Case with Public Relations download

e-Book In The Court of Public Opinion: Winning Your Case with Public Relations download

by James Haggerty,James F. Haggerty

ISBN: 0471307424
ISBN13: 978-0471307426
Language: English
Publisher: Wiley; 1 edition (March 21, 2003)
Pages: 288
Category: Marketing and Sales
Subategory: Work and Money

ePub size: 1407 kb
Fb2 size: 1332 kb
DJVU size: 1491 kb
Rating: 4.2
Votes: 433
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A practical guide to winning the public relations war in business In The Court of Public Opinion is a lively and practical guide for anyone involved in high-stakes litigation. Given the increasingly litigious.

A practical guide to winning the public relations war in business In The Court of Public Opinion is a lively and practical guide for anyone involved in high-stakes litigation.

I expect it will define the field for years to come. '–George P. Sape, Managing Partner, Epstein Becker & Green, PC''In the Court of Public Opinion is essential to understanding how you can win the battle inside the courtroom, but still lose the war.

Haggerty J. ''A real eye-opener, not just for lawyers, but for anyone facing legal or regulatory issues. In crisply written, insightful, and often humorous chapters, Jim Haggerty shows how understanding audiences and communicating to them effectively can be as valuable to the outcome of a case as any legal strategy. I expect it will define the field for years to come.

James F. Haggerty, one of the nation's leading attorney/PR pros, offers advice on public relations strategies that will help businesses and individuals save their reputations as well as their livelihood. James F. Haggerty (New York, NY) is an attorney and CEO of the PR Consulting Group in New York. He has been working with legal and litigation issues for more than fifteen years and has been involved in many high-profile legal disputes, including the Ronald Perelman/Patricia Duff divorce and the Screen Actors' Guild strike against the advertising industry.

This book is your essential guide to understanding how public relations during lawsuits should be handled with the same seriousness and care as any other aspect of the case.

In the Court of Public Opinion. This book is your essential guide to understanding how public relations during lawsuits should be handled with the same seriousness and care as any other aspect of the case. Whether you're a lawyer at an outside law firm, corporate counsel, a publicist, a business executive or a senior communications professional, you need a system for managing communications during litigation, to ensure that you win this critical battle. To read this book, upload an EPUB or FB2 file to Bookmate.

A practical guide to winning the public relations war in businessIn The Court of Public Opinion is a lively and practical guide for anyone involved in high-stakes litigation. Given the increasingly litigious, media-saturated business environment, companies and high-profile individuals need protection-not just in the courthouses, but in the court of public opinion

This book is your essential guide to understanding how public relations during lawsuits should be handled with the same seriousness and care as any other aspect of the case.

This book is your essential guide to understanding how public relations during lawsuits should be handled with the same seriousness and care as any other aspect of the case. It seems litigation communications is on many lips these days-but there’s a great deal of misunderstanding among businesspeople and their lawyers as to what the term really means

Litigation public relations is the management of the communication process during the course of any legal dispute or adjudicatory processing so as to affect the outcome or its impact on the client's overall reputation (Haggerty, 2003).

Litigation public relations is the management of the communication process during the course of any legal dispute or adjudicatory processing so as to affect the outcome or its impact on the client's overall reputation (Haggerty, 2003). The aims of litigation PR differ from general PR in that they are tied to supporting a legal dispute rather than general profile raising.

Book DescriptionA practical guide to winning the public relations war in business In the Court of Public Opinion is a lively and practical guide for anyone involved in high-stakes litigation. Given the increasingly litigious, media-saturated business environment, companies and high-profile individuals need protection-not just in the courthouses, but in the court of public opinion.

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Haggerty, James (2003), In the court of public opinion : winning your case with public relations

Haggerty, James (2003), In the court of public opinion : winning your case with public relations. John C. Watson (January 2002), Litigation Public Relations: The Lawyers' Duty to Balance News Coverage of Their Clients, 7, Communication Law and Policy, pp. 77–103, doi:10.

A practical guide to winning the public relations war in business

In The Court of Public Opinion is a lively and practical guide for anyone involved in high-stakes litigation. Given the increasingly litigious, media-saturated business environment, companies and high-profile individuals need protection-not just in the courthouses, but in the court of public opinion. Using examples from many of the most famous cases in the past several years, In The Court of Public Opinion contains real-life strategies that CEOs, lawyers, and other executives can use when they find themselves in a high-profile lawsuit. James F. Haggerty, one of the nation's leading attorney/PR pros, offers advice on public relations strategies that will help businesses and individuals save their reputations as well as their livelihood.

James F. Haggerty (New York, NY) is an attorney and CEO of the PR Consulting Group in New York. He has been working with legal and litigation issues for more than fifteen years and has been involved in many high-profile legal disputes, including the Ronald Perelman/Patricia Duff divorce and the Screen Actors' Guild strike against the advertising industry. His writing on communications issues has appeared in The New York Times, the National Law Journal, and PR Week.

Comments:
Shalinrad
Jim Haggerty is an ace public relations professional and legal consultant. He successfully conveys in his new book the heightened role communications management plays in affecting the outcome of a litigation. Simply put, lawyers, business executives and even professional investors need to be more strategic about the communications aspects of legal disputes.
In the Court of Pubic Opinion provides much needed perspective into how thoughtful lawyers and their clients manage legal communications and media relations. Haggerty, who I have worked with closely, rightly suggests that outside and in-house attorneys representing either plaintiffs or defendants, who believe they can "finesse" the press without the necessary tools, may be allowing their egos to undermine their legal expertise. Court battles will never look the same after reading this accessible and often humorous book.

Gadar
Haggerty's book is a 'must-read' for any professional concerned about protecting their business' hard-won reputation in the face of high profile litigation. The author's real-life case studies showcase many intriguing cases that were tried in the media prior to being tried in the courts! Through an engaging mix of case studies, analysis and personal stories, Haggerty provides insight into how media coverage is used as a powerful weapon in the litigator's arsenal, and practical advice on how to leverage public relations as part of your litigation strategy.

Mmsa
Jim Haggerty's book is just what the doctor ordered for these post Enron, Andersen, Healthsouth days where corporate responsibility has become an oxymoron. As a practicing lawayer and public relations pro, Jim bridges the gap between what companies think they should say when a crisis occurs, what PR firms typically counsel their clients to say and what the law permits. This is MUST reading for anyone working in Corporate America today. And, it's fun reading for the casual reader. It makes for a grerat plane ride companion.

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