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e-Book The Marketing Strategy Desktop Guide download

e-Book The Marketing Strategy Desktop Guide download

by Norton Paley

ISBN: 1854184903
ISBN13: 978-1854184900
Language: English
Publisher: Thorogood; 2nd edition (January 21, 2008)
Pages: 260
Category: Marketing and Sales
Subategory: Work and Money

ePub size: 1568 kb
Fb2 size: 1658 kb
DJVU size: 1338 kb
Rating: 4.7
Votes: 331
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A comprehensive understanding of the key tools and techniques behind any marketing strategy is essential to every business.

A comprehensive understanding of the key tools and techniques behind any marketing strategy is essential to every business. Written in a clear, practical style this book covers the management of your: markets; competitive position; customer behaviors; pricing strategies; products/services; distribution; finance; and marketing opportunities. It also contains an abundance of checklists, charts, dos and don'ts, summaries and special tips.

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Great business successes are not based purely on clever products

Great business successes are not based purely on clever products. Would Hoover, Gillette, Penguin Books (to name a few) have succeeded without a smart marketing strategy?"Desktop Guides" are a practical source of reference, guidance, techniques and best practice - with an abundance of checklists, charts, do's and don'ts, summaries and special tips.

ws Web: ww. horogood. The Marketing Strategy Desktop Guide,. Pricing Strategies and Practices,. Marketing Principles and Tactics Everyone Must Know,.

Norton Paley has had over twenty years' experience in general and marketing management and product development in major US corporations and has lectured extensively to managers and engineers in companies throughout the world, including American Express, Hoechst-Celenese, IB. .

Norton Paley has had over twenty years' experience in general and marketing management and product development in major US corporations and has lectured extensively to managers and engineers in companies throughout the world, including American Express, Hoechst-Celenese, IBM, Chrysler and Ciba Geigy. Series: Desktop Guide series.

Finding books BookSee BookSee - Download books for free. The Marketing Strategy Desktop Guide. Category: economics finances. 0 Mb. Manager's Guide to Competitive Marketing Strategies, Norton Paley. 5 Mb. Mastering the Rules of Competitive Strategy: A Resource Guide for Managers.

Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together.

Contributors: Norton Paley. Social Responsibility in Marketing: A Proactive and Profitable Marketing Management Strategy By A. Coskun Samli Quorum Books, 1992.

A comprehensive understanding of the key tools and techniques behind any marketing strategy is essential to every business. Written in a clear, practical style this book covers the management of your: markets; competitive position; customer behaviors; pricing strategies; products/services; distribution; finance; and marketing opportunities. It also contains an abundance of checklists, charts, dos and don'ts, summaries and special tips.
ISBN: 0916378837
ISBN13: 978-0916378837
language: English
Subcategory: Small Business and Entrepreneurship
ISBN: 0071199144
ISBN13: 978-0071199148
language: English
Subcategory: Industries
e-Book Cellular Marketing download

Cellular Marketing epub fb2

by Robert A. Steuernagel
ISBN: 0471297798
ISBN13: 978-0471297796
language: English
Subcategory: Networking and Cloud Computing
ISBN: 0273693980
ISBN13: 978-0273693987
language: English
Subcategory: Management and Leadership
ISBN: 0735202079
ISBN13: 978-0735202078
language: English
Subcategory: Marketing and Sales
e-Book Marketing: An Introduction download

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by etc.,Malcolm McDonald,Martin Christopher
ISBN: 0330320467
ISBN13: 978-0330320467
language: English
Subcategory: Processes and Infrastructure
ISBN: 0131469568
ISBN13: 978-0131469563
language: English
Subcategory: Marketing and Sales
ISBN: 0415208106
ISBN13: 978-0415208109
language: English
Subcategory: Marketing and Sales
e-Book Strategic Marketing Management, 6th Edition download

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by Philip Kotler,Alexander Chernev
ISBN: 1936572001
ISBN13: 978-1936572007
language: English
Subcategory: Marketing and Sales