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e-Book Sports Marketing: A Strategic Perspective (2nd Edition) download

e-Book Sports Marketing: A Strategic Perspective (2nd Edition) download

by Matthew D. Shank

ISBN: 0130407917
ISBN13: 978-0130407917
Language: English
Publisher: Prentice Hall; 2 edition (July 8, 2001)
Pages: 640
Category: Marketing and Sales
Subategory: Work and Money

ePub size: 1392 kb
Fb2 size: 1129 kb
DJVU size: 1463 kb
Rating: 4.4
Votes: 853
Other Formats: lrf azw mobi mbr

KEY BENEFIT:Sports Marketingtakes a strategic business perspective, keeping pace with the ever-changing . Matthew D. Shank is Dean, School of Business Administration and Professor of Marketing University of Dayton.

KEY BENEFIT:Sports Marketingtakes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport.

Sports Marketing: A Strategic Perspective is an essential foundation for any .

Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

Sports Marketing: A Strategic Perspective. Shank is a Professor of Marketing and took office in July 2011 as the President of Marymount University in Arlington, Virginia, USA. Prior to Marymount, he served as Dean of the University of Dayton School of Business Administration.

It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.

Emergence of Sports Marketing SS 330 Sport Marketing & Promotions Dr. Brian Turner. SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers.

Описание: For Sports Marketing courses offered in Business and/or Sports Administration programs.

Sports Marketing book

Sports Marketing book. Start by marking Sports Marketing: A Strategic Perspective as Want to Read: Want to Read savin. ant to Read.

Fills the void for a sports marketing book written from a strategic business perspective.

Matthew D.

Fills the void for a sports marketing book written from a strategic business perspective. Organized around a framework of the strategic marketing process that can be applied to the sports industry, this book provides an appreciation for the growing popularity of women's sports and the globalization of sport; a balanced treatment of all aspects of sports marketing at all levels; an introduction of the concepts and theories unique to sports marketing and a review of the basic principles of marketing in the context of sports; and comprehensive coverage of the functions of sports marketing. This edition includes a running case throughout the text using the new XFL; up-to-date examples and research; and interviews from sports marketing practitioners throughout the text. For professionals in sport marketing and/or sport management.

Comments:
Arashigore
This book is a bit older, and there is a new version out, but needed this for class. The text is a much easier read than most other textbooks and the author uses charts, graphs, and case studies to support the text and break up some of the chapters very nicely! Although some of the examples are dated, the content is still good.

Arashitilar
Good book.

DrayLOVE
So far for my class the book seems to be mildly helpful. It breaks down some pertinent information that is needed for understanding sports marketing.

OwerSpeed
Easy to follow. Great examples. Helped me het that A!

Jan
It is so easy and promised the day of delivery. Renting books makes more sense than buying them. I recommend this to all students and save money at the same time.

Dellevar
Exactly what I needed

Wal
Easy to read and soak up the information. Interesting section of female specific sports marketing, a category that is often overlooked in the old school sports marketing world.

Book was like brand new. Didn't take long to arrive at all and it was better than expected. Thank you

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