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e-Book Prentice Hall's One-Day MBA in Marketing download

e-Book Prentice Hall's One-Day MBA in Marketing download

by Michael Muckian

ISBN: 0735202079
ISBN13: 978-0735202078
Language: English
Publisher: Prentice Hall Press; 1 edition (July 1, 2001)
Pages: 352
Category: Marketing and Sales
Subategory: Work and Money

ePub size: 1638 kb
Fb2 size: 1768 kb
DJVU size: 1516 kb
Rating: 4.1
Votes: 249
Other Formats: azw docx mobi mbr

Hardcover: 316 pages. Publisher: Prentice Hall Direct (July 1, 2001).

Start by marking Prentice Hall's One-Day MBA in Marketing as Want to Read . The answer is a definitive NO. Here, Michael Muckian delivers in one easy-to-use reference all the benefits of a formal graduate marketing degree program

Start by marking Prentice Hall's One-Day MBA in Marketing as Want to Read: Want to Read savin. ant to Read. Here, Michael Muckian delivers in one easy-to-use reference all the benefits of a formal graduate marketing degree program. Muckian presents essential marketing information on a broad range of topics in a concise yet comprehensive format. Featuring tips, techniques, and ideas, as well as insightful solutions to the toughest on-the-job questions, here are the tools businesspeople need to effectively market a wide range of products and services, build profits, and increase customer satisfaction.

Increasing emphasis is placed on marketing in today's competitive world. Getting the word out to the right market in the right way is crucial to success

Increasing emphasis is placed on marketing in today's competitive world. Getting the word out to the right market in the right way is crucial to success. Marketing exists so sales can be made.

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ISBN 13: 9780130284594. He lives in Madison, Wisconsin.

Are you sure you want to remove Prentice Hall'S One-Day Mba In Marketing from your list? Prentice Hall'S One-Day Mba In Marketing. Published July 3, 2001 by Prentice Hall Health.

A savvy one-stop guide to the essentials of marketing

In our increasingly entrepreneurial society, marketing skills and strategies are becoming absolutely essential to business success. In fact, most businesspeople would argue that without proper marketing even the smallest business stands little chance of surviving. But how does one develop the proper marketing skills to move ahead? Do you really have to spend heaps of money and time for night school to formally learn the principles you think you should know or may practice already? The answer is a definitive NO. Here, Michael Muckian delivers in one easy-to-use reference all the benefits of a formal graduate marketing degree program.

Muckian presents essential marketing information on a broad range of topics in a concise yet comprehensive format. Featuring tips, techniques, and ideas, as well as insightful solutions to the toughest on-the-job questions, here are the tools businesspeople need to effectively market a wide range of products and services, build profits, and increase customer satisfaction.

From basic marketing principles to building a marketing budget, from copywriting and design techniques to product launches and public relations, readers will come away with a sophisticated understanding of contemporary marketing issues, strategies, and techniques that will put them in the fast lane to achieving marketing success. Packed with charts, tables, flowcharts, diagrams, quotes, real-life marketing scenarios, and case studies, this book provides information that can quickly and easily be applied to everyday business situations.

Written in an upbeat and dynamic style, this nuts-and-bolts resource is perfect for any businessperson who is in need of MBA marketing savvy but only has time for the facts, not the fluff.

Comments:
Vareyma
great book

Rleyistr
Increasing emphasis is placed on marketing in today's competitive world. Getting the word out to the right market in the right way is crucial to success. If the right people learn about the product or service at the right time, in a way they can accept and believe, there is a good chance they will buy. And that's the principal objective. Marketing exists so sales can be made. That's why I got warm feeling when I discovered that this book has two chapters on selling. But marketing can be expensive and corporate executives want to understand what campaigns will cost and what kind of return on investment they can expect. There's a chapter on budgeting.
This is an impressive book. It covers a lot of material and organizes it well. Twenty-one chapters and an index. Don't believe the title, though. It's going to take you more than a day to get through this book. There's just so much there! Very complete. Note: This is the kind of book that serves as a great reference work as well as a cover-to-cover read.
The author begins with a chapter on some of the basics of marketing, then launches into the importance of knowing your market and understanding positioning and branding. Chapter 4 addresses creating marketing plans, which, amazingly, isn't covered sufficiently in the real college courses. Creative thinking is explored, then cleverly connected to strategic planning. Music to my ears-someone who actually understands that marketing creativity has to actually do something to produce strategic results, or it's useless.
Skill-focused chapters enable readers to learn about copywriting, design, and working with an advertising agency. The chapter on product launch even includes discussion on business life cycles. Public relations is covered in two chapters, including one specifically addressing the all-important media relations. A discussion on demographics is followed by a couple of chapters about on-line marketing.
The book design is helpful. Large enough type and enough white space to make it very readable. The language of the text also helps-interesting, flows well, appropriate stories. For executives, business owners, marketers needing new perspectives and reinforcement, and for students, this book is a treasure.

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