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e-Book 60 Seconds: How to tell your company's story and the brain science to make it stick download

e-Book 60 Seconds: How to tell your company's story and the brain science to make it stick download

by Andrew Angus

ISBN: 1480237590
ISBN13: 978-1480237599
Language: English
Publisher: CreateSpace Independent Publishing Platform (October 25, 2012)
Pages: 78
Category: Processes and Infrastructure
Subategory: Work and Money

ePub size: 1552 kb
Fb2 size: 1847 kb
DJVU size: 1483 kb
Rating: 4.5
Votes: 964
Other Formats: mbr azw azw lrf

In 60 seconds, Switch Video Founder and CEO Andrew Angus explains how to tell your company's story. Video is the single most powerful tool you can use to communicate a story, according to Andrew Angus in this book.

In 60 seconds, Switch Video Founder and CEO Andrew Angus explains how to tell your company's story. The story needs to be kept simple so that the viewer does not get overloaded with multiple different ideas to process at the same time.

Andrew Angus is the Founder and CEO of Switch Video. In the past 5 years, his company has helped 250 clients tell their story. Angus is a mentor at FounderFuel, Rockstart, and a partner with Extreme Startups, where he helps young companies to find their stories in a crowded market place. He has run a business for most of his life, much to his mother's chagrin.

In this book you will discover: how to simplify your company's story so people know what you do. .Andrew Angus is the Founder and CEO of Switch Video.

About the Author: Andrew Angus is the Founder and CEO of Switch Video. Andrew is a leader in the explainer video industry

Andrew Angus is the founder and CEO of Switch Video. Andrew was there at the beginning of the explainer video era. Now, a few years and over 350 videos later, Andrew’s passion is still for providing Switch Video’s clients with exceptional service, processes and a product they can be proud of. Andrew is a leader in the explainer video industry. He spearheads the movement to integrate brain science and web metrics into the production of animated explainer videos. Switch Video’s explainer videos aren’t just cute, funny and entertaining – they’re proven effective marketing tools used by companies.

In 60 Seconds, Andrew Angus, explains how to tell your companies story. 1. The book talked about the brain science behind why stories are effective at conveying your message and the brain science behind why video is effective. By reading this book you will discover: How to simplify your company’s story so that people know what you do. Page How to use dual coding theory so that people connect with and remember your story. I would like to see some designed that focus less on the time and more on learning, educating, brain science. 2. We have a robot that we use in some marketing. I have uploaded the robot for you to use.

Coauthors & Alternates.

The critical questions you need to answer to help your company capture attention and make sales. In such situations where many people are vying for attention, the entrepreneurs who stand out are the ones who deliver their pitch in less than a minute, but still make their points quite persuasively

In 60 seconds, Switch Video Founder and CEO Andrew Angus explains how to tell your company's story. In this book you will discover: how to simplify your company's story so people know what you do, how to use the dual coding theory so people relate to and remember your story, and how to better connect with your audience so more people buy your product or service.
Comments:
Bludsong
I've worked with several large companies, entrepreneurs, small business owners, and founders. This book captures one of the things I've constantly believed was misplaced in the business that struggled, mainly those who succeed have learned to "Show" more than "Tell" and those who struggle always want to "Tell" more than "Show". A good story and video or visuals to lead with can get everyone engaged and on board quickly, but the 20 page strategic plan, an assortment of powerpoint slides that vary with the perspective audience often fails to get the attention of anyone.

I liked the book, it's simple in scope, an easy read, and great advice: 1. Simple Story; 2. Connect to audience knowledge; 3. Metaphors; 4. Stimulate the senses.

Kajishakar
Whether you are planning to hire a company to create an explainer video for your business, or you're trying to do it yourself, you should definitely pick up this book. It's a super quick read, yet it provides you great tangible takeaways that you can implement right away.

Lanin
A quick and effective read that articulates the power of a short animated video to promote a brand or explain a product. I especially appreciated the abridged science behind why video is so powerful - the ability of the mind to absorb information better when told in story form coupled with visual and audio effects.
Getting your message across in this digital world is tough! It's crowded and people do no have time to read, review listen to exhaustive pitches. Video combines information and emotions and this book gives the "why" and "how too" in a quick 20 minutes read.

JOGETIME
Understanding how the marketing message is perceived by the Brain is a good starting point for all would be marketers.
The point made about standing out with the amount of marketing noise that we are all subject to, is just why cartoon or non "real life" imagery can pass through the filters that alert us to a marketing message.

Xaluenk
The information should jsut be on their web site. It doesn't rise to the value of being called a book - a manual perhaps. One of my bad buys.

ᵀᴴᴱ ᴼᴿᴵᴳᴵᴻᴬᴸ
Video is the single most powerful tool you can use to communicate a story, according to Andrew Angus in this book. In order to create a memorable video, there are just three things you need to do:

* Keep the story simple
* Connect with people's prior knowledge
* Stimulate both the auditory and visual senses

The story needs to be kept simple so that the viewer does not get overloaded with multiple different ideas to process at the same time. The video needs to be short because people are too busy to watch longer videos, and even if they do they are less likely to absorb and retain the information. Ideally you should find a metaphor which communicates the message quickly. By stimulating the viewer's auditory and visual senses simultaneously, memory retention is greatly accelerated.

Chapter 7 includes a detailed description of how the author's team went about the process of imagining, scripting and creating a successful animated short video advertising a web-based social performance management platform.

This short book is written as a promotional tool for the author's video making services, but in the best traditions of content marketing it gives the reader useful information for free. By the end of the book I was reasonably convinced about the usefulness of video as a persuasion tool.

deadly claw
This book does a good job of simplifying the seemingly complex cognitive science behind why we love to hear a company pitch in the form of a story, with powerful and meaningful metaphors and intuitive visuals, that often can be as simple as animated stick figures. It is a short read that demonstrates the extensive experience and knowledge that the author and his company has gained over the years. Great job!

What I like about how you break it down is in going through that exercise of focusing your message down to the bare bones of what you do, keeping it super simple, and not overwhelming the user, you not only are able to make a great video but it helps the entrepreneur refine their pitch and vision and undoubtedly helps them in everything they do.

Great stuff.

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